Oct 30, 2017 / 20:48

CNN continues running Hanoi tourism programme

The Hanoitimes - The US Cable News Network (CNN) will continue to promote Hanoi tourism on its channel from October 30 to November 8 across the regions such as Asia, Europe, the Middle East, North America and South Asia.

CNN continues running Hanoi tourism programme.
CNN continues running Hanoi tourism programme.
“Hanoi/POV” programme produced by CNN, including a 3 - 5 minute film clips and a 30-minute special program, provides deeper insights into cultural beauty, culinary arts and daily lives of Hanoians.
Especially, the 3 - 5 minute short film will be first broadcast 40 times in total on CNN Today and CNN News Stream (rebroadcast) in these regions from October 30-November 3.
The 30-minute special program will be aired for 12 times on November 3, 4 and 8. The broadcast is part of a media cooperation programme aiming to popularize Hanoi tourism for 2017 - 2018.
Accordingly, the capital spent $2 million on programming and social media ads offered through the American network. The municipal government of Hanoi has signed a pact with CNN to advertise on the popular American news network, according to a statement posted on Vietnam's government website.
The network will also create three to five mini-documentaries and 30-minute special programs about Hanoi while posting Vietnam articles on CNN’s Facebook page, its Twitter account and promotional programs. The campaign will air in Asia-Pacific, Europe, the Middle East, North America and South Asia, according to the announcement.
According to  Chairman of Hanoi People's Committee Nguyen Duc Chung, Hanoi hopes the cooperation with CNN will enable it to reach out to people around the world, helping them understand more about Vietnam in general and the capital in particular.