The Hanoitimes - In the midst of heated competition on the real estate market, developers are looking for competitive solutions as well as partnerships to bring exclusive values to customers. This case is especially true for foreign developers who are often in need of assistance and advice from local experts and businesses with abundant experience in the Vietnamese market.
Such partnerships can easily be seen between Gamuda Land, one of the leading real estate developers from Malaysia, and many well-known companies in the Vietnamese real estate market such as CENLAND, MuaBanNhaDat.vn, and Batdongsan.com.vn. The support and assistance of these partners have made a great contribution to the development of Gamuda City (Hoang Mai, Hanoi). Thanks to the sound advice from these strategic partners and their years of expertise in the market, Gamuda City has been widely introduced to many people over the years, providing customers with optimized solutions when looking for suitable homes for themselves and their families.
Specifically, after 10 years of operation in Vietnam, Gamuda Land has sought partnerships with many national and international sales agencies, with the most distinguishable partnership since 2013 being with CENLAND in the area of business development, product sales, and advertisement. During the period of co-operation, CENLAND has successfully marketed and sold many real estate products in Gamuda Gardens township (one of the main precincts of Gamuda City), that is, at The ONE Residence, The TWO Residence, Iris Homes, Lily Homes, and Camelia Homes. In January 2018, Dahlia Homes has been revealed to the public by developer Gamuda Land and CENLAND. The product is anticipated to be the next premier real estate product in the Year of the Dog.
The signing ceremony of the partnership between Gamuda Land and CENLAND (2017)
Additionally, as the leading online portal for real estate information with the most traffic in Southeast Asia, in 2017, Batdongsan.com.vn has helped Gamuda Land and many real estate partners attract target customers and enhance the branding of many developers and projects to more than 10 million internet users through effective online marketing campaigns, helping developers control the consistent spread of product information to the public. In turn, to provide interested parties with the most encompassing picture of 2018’s real estate market, Mr. Chow Chee Fan, General Director of Gamuda Land Vietnam, joined the annual Real Estate conference hosted by Batdongsan.com.vn in December 2017 as a speaker.
To developers, integrated marketing and PR solutions do not stop at online marketing strategies, but extend to constant interaction with potential customers through product launching and customer appreciation events, in order to make authentic connections with customers and entice them to experience and purchase real estate products. One of the most recognizable partners of many real estate developers in this field is MuaBanNhaDat.vn—a reputable online platform for real estate news—with their extensive knowledge in building a solid community including sellers, buyers, and developers. Over the years, MuaBanNhaDat.vn has won the favors of many customers and strives towards the objective of developing the Vietnamese real estate market as a whole.
Annual Real Estate Conference of Batdongsan.com.vn (2017) with Mr. Chow Chee Fan, General Director of Gamuda Land Vietnam, as one of the speakers
Racing into the Year of the Dog, real estate developers continue to introduce diverse and competitive products into the market. However, real experience and real values brought to customers need to be the core focus, similar to the way Gamuda Land is driving forward with establishing a high-end green urban project to customers with Gamuda City. Specially, co-operative relationships with strategic partners with intensive experience will help developers achieve great milestones in the journey towards successful communication and interaction with customers, providing in-demand real estate products as well as enhancing the welfare of society and the surrounding community.