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Sep 13, 2014 / 13:17

Forum examines ways to develop trademarks

The 2014 Export Forum was held in HCM City on September 12 to discuss ways to boost key export items to major markets, improve product quality and develop Vietnamese trademarks.

Dr Tran Du Lich, member of the National Assembly Committee for Economic Affairs underlined the need for businesses to sharpen their competitiveness to seize opportunities and outline an effective business strategy to achieve greater market penetration in the context of international and regional integration.
 
 
Trade counsellors from several countries said apart from boosting exports to traditional markets such as the US, EU and Japan, Vietnamese businesses should actively expand their operations to ASEAN and Trans-Pacific Partnership (TPP) nations and target other potential markets.

Effective solutions are essential to create a close links among producers, businesses in order to establish a supply chain which will help control the volume of export goods to the international markets.

However, Japan’s Consul General in HCM City, Nakajima Satoshi said to boost exports to the Japanese market, Vietnamese businesses need to ensure food safety and hygiene under import-export regulations.

There is high hope that TPP agreement will facilitate the opening of trade markets for Asian Pacific partners including Japan and Vietnam.

Sharing the viewpoint, Ministry of Industry and Trade representatives said lower added value of some Vietnam’s key farm produce causes difficulties in building trademarks.