Vietnamese Consumers

earthmeat, plant-based meat from Europe, is expected to be widely used in Vietnam and other Asian countries.

The news cycle related to Covid-19 transmission no longer influences trends on the FMCG market in Vietnam and Southeast Asia.

The average spending on online shopping of Vietnamese people has increased by 31% in 1H compared to 1H 2019.

Transaction values via smartphones increased by 177% in the first half of 2020.

After one year, Job security overtook Health to become No.1 concern of Vietnamese consumers.

Health, local origin and looking for more online shopping experiences are the major concerns among Vietnamese consumers.