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Dec 22, 2015 / 21:49

Launching "Normal or abnormal" campaign to break down gender discrimination

A campaign themed "Normal or abnormal" to help Vietnam abolish gender discrimination was officially launched in Hanoi on December 21.

The United Nations Development Programme (UNDP) and the UN Population Fund (UNFPA) launched a "Normal or abnormal" campaign to help Vietnam abolish gender discrimination in Hanoi on December 21.
Speaking at the event, Deputy Director of UNDP Vietnam Bakhodir Burkhanov said on many aspects, the role played by each gender is extremely abnormal.

 
At the launching ceremony
At the launching ceremony
Deputy Director Bakhodir Burkhanov stressed that it is necessary to raise the awareness of viewers of standards for gender mainstreaming in order to bring opportunities for everyone to help them carry forward their strength.
The campaign uses series of images to show reverse gender roles to raise public awareness of negative gender stereotypes in Vietnam.
The campaign will last for seven months and use a string of films which demonstrate how things would change if men and women reserve roles in society to raise viewers’ awareness of gender.
The UN organisations called for the participation of the government, civil society organizations, media, all people, especially the youths join hands to remove gender barriers.