Officials of the General Statistics Office (GSO) attributed the slight increase to a 0.25% increase in the total retail sales value of goods and services in the first seven months of the year.
Figures from the GSO also showed that in the first eight months of 2014, total sales value reached VND1,900 trillion (US$90.5 billion), representing an 11.4% year-on-year increase.
Retail sales accounted for more than 75% of sales value at VND1,400 trillion (US$68.14 billion), a 10.7% year-on-year increase.
Revenue from hotels and restaurants made up 12% of total sales value and increased by 11.8% over that of the same period last year. Sales from other services made up 12% of total value, representing a 15% year-on-year increase.
Vu Manh Ha, a GSO economist, attributed the slight increase in sales to the surge in public demand during the seventh lunar month and just before the new school year, which begins in early September.
Sales of items on culture, education and worship increased by 45% while those of school uniforms and bags increased by 21%, food and foodstuffs by 13% and other commodities by 21%.
Ha said purchasing power in the first eight months had not yet exceeded the 7.2% increase seen in the January 2014, before the lunar new year. He attributed this to the high demand for consumption goods.