Travel
Vietnam increased tourism promotion at key markets
The Vietnam National Administration of Tourism (VNAT) will organise a programme to promote Vietnam’s tourism in China from August 18 to 23, an activity that has been designed in the 2017 national tourism promotion programme.
Vietnam increased tourism promotion at key markets.
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China remains Vietnam’s leading tourism market. Vietnam welcomed 2.6 million Chinese holiday-makers in 2016, up 51.4 percent against the previous year. In the first seven months of this year, the number stood at 2.2 million, representing a year-on-year rise of 51 percent.
The VNAT has defined China, Laos and Cambodia, which share border lines with Vietnam, the ASEAN member countries, the Republic of Korea (RoK), Japan, Chinese Taiwan, Russia, Australia, New Zealand and several Western European nations as promising markets for Vietnam’s tourism.
Therefore, the agency is scheduled to carry out similar tourism promotion programs in these markets in August and September 2017.
Besides, it will also participate in major international tourism fairs like the JATA Tourism Expo in Tokyo, Japan, from September 21 to 24, the Top Resa Tourism Trade Fair in Paris from September 26 to 29, the International Travel Fair in Taiwan from October 27 to 30 and the World Travel Market in London from November 6 to 10.
At the same time, the VNAT has promoted tourism through websites at vietnamtourism.gov.vn, vietnamtourism.com, and vietnamtourism.vn, as well as social networks.
More than 7.2 million foreign tourists visited Vietnam in the first seven months of 2017, up 28.8 percent from the same period last year, according to the General Statistics Office of Vietnam. Vietnam earned some 306.7 trillion VND (13.5 billion USD) from tourism services, up 25.7 percent from the same period in 2016.
The tourism sector aims to receive 17 to 20 million foreign tourists and serve 82 million domestic visitors by 2020, contributing 10 percent of the country’s GDP.
