Lazada, an e-commerce platform owned by Chinese Alibaba Group Holding, has appointed James Dong, the current CEO of Lazada Thailand, to serve concurrently as CEO of its Vietnam unit.Dong’s designation was attributable to his contribution to the impressive growth of Lazada Thailand, VnExpress reported.
James Dong was appointed as CEO of Vietnam Lazada, in addition to his current role as chief executive of Thailand Lazada.
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James Dong had been in charge of global strategic orientation and portfolio of e-commerce management including the merge of Lazada at Alibaba Group Holding before leading Thailand Lazada.
He also served as Deputy General Director of Digital Practice of the US-based consulting firm McKinsey & Company.
Vietnam continues to present a huge opportunity for Lazada, Dong said, adding he is confident that Lazada will win in the market by engaging a young population, leveraging the quick pace of trends and through continuous application of our strong technology and logistics foundation.
James Dong took over the position of Maz Zhang, who is still serving at the Alibaba Group Holding after leaving Vietnam.
Vietnam is regarded as a promising destination for e-commerce of Lazada besides other Southeast Asian countries namely Singapore, Thailand, Malaysia, Philippines, and Indonesia.
In the tough competition with domestic e-commerce platforms such as Tiki, Shopee, Sendo, among others, Lazada has tossed its trump card to lure more attention.
In March, the concept of “shoppertainment” by Alibaba picked up when superstar Dua Lipa performed in Indonesia.
Lazada Vietnam grabbed the chance to further highlight its name by hiring a group of young artists to live stream the concert, attracting millions of views. The move contributed to accelerating its regional sales to 15-fold increase against the average daily sales within just 24 hours.
Besides the entertaining features, Lazada also launched JBP (Joint Business Plan) strategy to distribute genuine goods of big brands to gain the trust of Vietnamese consumers.
From May onwards, Lazada continuously inked strategic cooperation agreements with prestigious brands including Realme, Lock&Lock, Bosch or Vietnam FrieslandCampina, among others.
