14TH NATIONAL CONGRESS OF THE COMMUNIST PARTY OF VIETNAM
Log in
Life

Vietnamese singer appointed Japanese tourism envoy

On June 10th, Vietnamese singer Noo Phuoc Thinh was officially pointed Japan’s tourism Ambassador by Japan Tourism Organization in Vietnam (JNTO).

Singer Noo Phuoc Thinh received a document of appointment from the Japan National Tourism Organization evidencing his selection to the honorary position.
Singer Noo Phuoc Thinh received a document of appointment from the Japan National Tourism Organization evidencing his selection to the honorary position.
The Japanese government has announced the appointment of popular singer Noo Phuoc Thinh as its goodwill ambassador in Vietnam to promote tourist visits to the East Asian island nation. The 28-year-old singer received a document of appointment yesterday (June 9) from the Japan National Tourism Organization evidencing his selection to the honorary position.
Officials of the Japan National Tourism Organization hope tapping into the wildly popular fan base of Noo will lead to a bigger flow of tourists into their home country.
At a press conference, Noo Phuoc Thinh said he is very happy with new role as the new tourism ambassador and promises to try all bests to complete the responsibility. Noo called his appointment an honour and pledged to work hard to attract many visitors. As plan, Noo Phuoc Thinh will join in the campaigns to promote Japan tourism and cooperate to develop Japan tourism via social network.
Mr. Takahashi Ayumi, Head of JNTO said Japan has been launching many campaigns to promote Japan tourism in many countries and territories worldwide, aiming to reach its target to receive 40 million international visitors to Japan by 2020. According to latest survey, Vietnamese people often choose Japan as tourism destination therefore we select Noo Phuoc Thinh to take on this position aiming to bring our country closer to the Vietnamese, added he.
Noo Phuoc Thinh debuted as a singer eight years ago, gradually earning fame due to his gorgeous looks and excellent singing and dancing. The 29-year-old singer and model is idolized by a growing number of young fans and enjoyed a remarkably triumphant year in 2016. Thinh was also a breath of fresh air to the fourth season of the "The Voice Kids Vietnam" singing competition, and "Tuyet Dinh Song Ca" (great duets) on which he worked as a dedicated coach.
His "Noo Phuoc Thinh Live Concert" in Ho Chi Minh City in November 2016 drew a staggering two million views, including a record-breaking (on-the-spot) 35,000 in attendance and more than 1.8 million online viewers.
Reactions:
Share:
Trending
Most Viewed
To Lich River’s revival reshapes Hanoi urban life

To Lich River’s revival reshapes Hanoi urban life

The transformation of the To Lich River goes beyond environmental restoration, reflecting Hanoi’s broader drive to build a cleaner, more livable and better-connected city.

Festival gathers ethnic communities in Hanoi for three-day cultural showcase

Festival gathers ethnic communities in Hanoi for three-day cultural showcase

The 2026 “Spring Colors Across the Nation” festival brings together hundreds of artisans and community representatives, highlighting living traditions from across Vietnam while reinforcing efforts to preserve cultural heritage in a rapidly modernizing society.

Culture at the core: A new governance mindset for Hanoi

Culture at the core: A new governance mindset for Hanoi

Vietnam’s capital is placing culture at the heart of policymaking and urban planning, positioning itself as a test case for Resolution 80’s vision of development driven not only by economic growth, but also by identity, social cohesion and human well-being.

Disguise and drums mark sacred rite in Hanoi village

Disguise and drums mark sacred rite in Hanoi village

At Trieu Khuc’s annual spring celebration, young men in silk blouses and lotus bras perform a centuries-old dance born of wartime strategy and preserved as living heritage.

Hanoi tourism gains momentum in February, aims for 36 million visitors in 2026

Hanoi tourism gains momentum in February, aims for 36 million visitors in 2026

Vietnam’s capital has reported a 28.5% jump in monthly arrivals and rising tourism revenue, bolstering its ambition to make travel a key economic pillar this year.

Explore Van Phuc Village’s sacred water rite

Explore Van Phuc Village’s sacred water rite

Each spring in Hanoi’s outskirt commune, villagers gather along the Red River to perform a centuries-old water offering ceremony, an enduring prayer for fertile fields, favorable weather and communal prosperity.

Hanoi's young men fuel centuries-old rice cooking tradition 

Hanoi's young men fuel centuries-old rice cooking tradition 

A centuries-old ritual, equal parts endurance and homage, keeps Thi Cam’s communal spirit alive each spring.

Northern Vietnam village parades ancient texts in tribute to scholarship

Northern Vietnam village parades ancient texts in tribute to scholarship

Residents of Duong Lieu Village in Xuan Hoa Commune on Hanoi’s outskirts marked the Lunar New Year of the Horse with a ritual that gently blends Confucian reverence with a strong sense of community identity.