Econ
Facebook Vietnam’s former CEO takes charge of ride-hailing app Go-Viet
Go-Jek said the appointment is aimed to improve efficiency of Go-Viet’s operation, showing the significance of Vietnam’s market to the Indonesian firm as one of its first foreign investment market in Southeast Asia.
Ride-hailing firm Go-Viet has appointed Le Diep Kieu Trang as the company’s new CEO, local media reported.
Trang previously hold the CEO position of Facebook Vietnam in nine months before leaving the post in December 2018.
According to Trang, Go-Jek’s success in Indonesia has transformed significantly the local people’s lifestyle, so she hopes to see the same success in Vietnam.
Go-Jek said the appointment is aimed to improve efficiency of Go-Viet’s operation, showing the significance of Vietnam’s market to the Indonesian firm as one of its first foreign investment markets in Southeast Asia.
Andrew Lee, senior official at Go-Jek, said Trang is an ideal leader for Go-Viet to maintain the current growth rate, saying she has a perfect combination of experience in technologies and deep understandings of the market, as well as strong desire to raise the living standards of Vietnamese.
Prior to this, she was CEO of Fossil Vietnam, which acquired Misfit Wearables founded by her husband Sonny Vu, a Vietnamese American businessman for US$260 million in 2015.
Misfit Wearables, a startup specializing in keeping track of human health and physical activities, had attracted investment from John Sculley, former CEO of Apple, and Hong Kong billionaire Li Ka-shing.
Trang comes from a family with a long business tradition.
Her father, Le Van Tri, was a deputy CEO of Southern Rubber Industry Joint Stock Company (Casumina), Vietnam's leading tyre manufacturer, while her brother, Le Tri Thong, was a deputy CEO of Dong A Bank and is currently vice chairman of Phu Nhuan Jewelry Joint-Stock Company (PNJ).
Trang won scholarships to study at Oxford University in England and then Massachusetts Institute of Technology (MIT) in the US. After that, she worked for global management consulting firm McKinsey in the US before joining Fossil.
Vietnam’s ride-hailing market is estimated at US$1.7 billion with fierce competition coming from names such as Grab, Go-Viet, Be, and FastGo, among others.
Le Diep Kieu Trang. Source: Go-Viet.
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According to Trang, Go-Jek’s success in Indonesia has transformed significantly the local people’s lifestyle, so she hopes to see the same success in Vietnam.
Go-Jek said the appointment is aimed to improve efficiency of Go-Viet’s operation, showing the significance of Vietnam’s market to the Indonesian firm as one of its first foreign investment markets in Southeast Asia.
Andrew Lee, senior official at Go-Jek, said Trang is an ideal leader for Go-Viet to maintain the current growth rate, saying she has a perfect combination of experience in technologies and deep understandings of the market, as well as strong desire to raise the living standards of Vietnamese.
Prior to this, she was CEO of Fossil Vietnam, which acquired Misfit Wearables founded by her husband Sonny Vu, a Vietnamese American businessman for US$260 million in 2015.
Misfit Wearables, a startup specializing in keeping track of human health and physical activities, had attracted investment from John Sculley, former CEO of Apple, and Hong Kong billionaire Li Ka-shing.
Trang comes from a family with a long business tradition.
Her father, Le Van Tri, was a deputy CEO of Southern Rubber Industry Joint Stock Company (Casumina), Vietnam's leading tyre manufacturer, while her brother, Le Tri Thong, was a deputy CEO of Dong A Bank and is currently vice chairman of Phu Nhuan Jewelry Joint-Stock Company (PNJ).
Trang won scholarships to study at Oxford University in England and then Massachusetts Institute of Technology (MIT) in the US. After that, she worked for global management consulting firm McKinsey in the US before joining Fossil.
Vietnam’s ride-hailing market is estimated at US$1.7 billion with fierce competition coming from names such as Grab, Go-Viet, Be, and FastGo, among others.
