With trade turnover nearing the US$900-billion mark, Vietnam enters 2026 with renewed confidence despite global volatility, rising trade barriers and shifting supply chains. Deputy Director of the Import–Export Department Tran Thanh Hai has outlined the drivers of this growth and the priorities for sustaining momentum next year.
Sellers are encouraged to stay informed on economic trends, e-commerce strategies, and emerging consumer behaviors to drive continued growth.
Vietnam has set an ambitious export target for the sector of up to US$48 billion in 2025.
Nearly 81,000 units were available for sale in 2024, up more than 40% on year.
Vietnamese consumers increasingly prefer to order ready-to-eat meals via apps due to the convenience and various promotional offers.
The total value of economic and trade agreements between Vietnamese and US businesses, expected to be implemented from 2025 onwards, is projected to reach approximately $90.3 billion.
