Featuring 100 booths, the exhibition brings together artisans and businesses from Hanoi and neighboring provinces, presenting handicrafts, gifts, decorations and specialty foods, while promoting craft villages and stimulating consumption ahead of the 2026 New Year.
THE HANOI TIMES — An exhibition of innovative handicrafts and design products is underway in Hanoi’s Phuong Duc Commune through February 8, targeting rising shopping demand ahead of the 2026 Tet (Lunar New Year).
Local consumers shop at the exhibition of innovative handicraft products and design samples. Photo: Hoai Nam/The Hanoi Times
The event features 100 booths and draws more than 70 businesses from Hanoi and several provinces, including Ha Giang, Thai Nguyen and Ninh Binh. Exhibits range from traditional handicrafts and gift items to interior décor and Tet-themed decorations.
Artisans, craft workers and young designers from Phuong Duc Commune and nearby areas are using the exhibition to promote signature village products such as to he figurines from Xuan La Village and bamboo and rattan items from Luu Thuong Village.
Enterprises are also showcasing agricultural products, including rice, bamboo shoots, glass noodles, chung cake and processed meat items.
Vu Thi Muoi, Director of Hoang Muoi Cooperative from Thai Nguyen Province, said the cooperative brought traditional rice noodles and dried bamboo shoots produced using traditional methods and meeting food safety standards.
She said the event offers an opportunity to expand market access, connect with partners and support local economic growth during the Tet season.
Nguyen Thu Ha, a resident of Phuong Duc Commune, said the exhibition allows consumers to experience and buy traditional craft village products directly, adding that the variety of quality goods helps families select safe and meaningful items for the Lunar New Year.
According to Nguyen Trong Vinh, Chairman of the Phuong Duc Commune People’s Committee, 18 of the commune’s 42 villages have official craft village status, accounting for 48.2%.
These villages produce goods with distinct cultural identity, widely consumed in Hanoi, Ho Chi Minh City, Haiphong and Danang and exported to markets including Russia, the United States, Poland, Japan, China and Thailand.
The expansion of domestic consumption and exports has created jobs for more than 80% of workers in Phuong Duc’s craft villages and surrounding areas, supporting economic restructuring toward industrialization, modernization and sustainable development.
Nguyen Dinh Thang, Deputy Director of the Hanoi Department of Industry and Trade, said the exhibition helps bring Vietnamese goods closer to consumersTet and marks the success of the 14th National Party Congress.
Vietnam looks to reshape its OCOP program toward deeper product development, sustainability and experiential value as stricter green standards and market demands redefine competitiveness in the 2026-2030 period.
Vietnamese exports are thriving on global e-commerce platforms like Amazon, with sales up 300% in five years, opening new opportunities but posing competitiveness challenges.
Strong investor activity continued in the capital at the start of the year, as a mix of new projects, capital adjustments and share acquisitions helped reinforce Hanoi’s role in sustaining Vietnam’s positive foreign investment trend.
As Vietnam’s e-commerce market accelerates, attention is shifting toward how national policies and platform-led initiatives can help smaller localities overcome structural barriers, bringing digital trade opportunities to mountainous, border and rural communities.
Swiss and European companies voice support for Vietnam’s double-digit growth strategy, green transition and international financial center plans, highlighting long-term investment opportunities.
Prime Minister Pham Minh Chinh has ordered ministries and local authorities to stabilize markets, secure essential goods and strengthen social welfare to ensure a smooth Lunar New Year holiday.
Vietnam Airlines reported the highest financial results in 2025, driven by rising international travel and operational efficiency, while outlining ambitious passenger and capacity expansion targets for 2026 amid continued recovery in the regional aviation market.
The low-altitude economy is not a distant vision but a reality already taking shape, bringing a rare opportunity for Hanoi to lead the next phase of urban technological transformation.