Econ
Suntory PepsiCo and the way to convince customer
Dominating Vietnamese market with Pepsi and 7Up, two soft drinks which created a new trend for Vietnamese customers, however for Suntory PepsiCo this is just the beginning. The way to convince Vietnamese customers is a long way ahead and full of challenges.
Creativity from the factory
With just one factory at the beginning, until now Suntory PepsiCo has 5 standard factories, in which the fifth one has been put into operation in Quang Nam in the mid of June 2017 – opening a new standard: new generation factory.
This standard factory set aside 20% area for planting green trees; using LED lights for the whole factory, offices and outdoor space, which helps saving 35-40% energy for lightning.
In particular, the factory has been invested more than 2 million USD for wastewater treatment with standard A (TCVN40:2011), this shows a strong commitment of the corporation for sustainable development, protecting living environment and responsible for the surrounding community.
According to expert’s evaluation, the factory in Quang Nam is one of the standard factory in terms of scale and modern technologies compared with other factories of Suntory (Japan) and PepsiCo (US) in region and all over the world. This is the beginning for new generation factories, in which each worker is encouraged to fulfill their responsibilities at most, in turn offers customers the best possible products according to standards of global Suntory and PepsiCo.
Breakthrough products
From the two first products of Pepsi and 7Up, Suntory PepsiCo has owned 13 diversified products being favorite to Vietnamese generations. Each new product is a development which when introduced to the market, customers not only feel satisfied but also the excitement with unique tastes compared with available products in the market.
Sting, one of the favorite energy drinks in the market has 3 tastes, light sweet, easy to drink and suitable for both male and female. Or Aquafina, purified bottled water product, consisting of both unflavored and flavored water, which is also a recognizable brand in the market. Matcha Tea Plus+ or the most recent product MyCafe are products favorite to the young customers as they are on point with the habit and liking of young customers.
Nhat Linh (25 years old) said: “Sting for me is not only a soft drink with unique taste, but also unforgettable memory with friends when I was at school”.
It is known that products of Suntory PepsiCo not only being the favorite in the market, they are also certified with strictly requirements from the authority. The checking result of Ministry of Health on November 15, 2016 stated, 100 products of Suntory PepsiCo are checked and qualified for requirements with regard food safety in accordance with Vietnamese law.
With just one factory at the beginning, until now Suntory PepsiCo has 5 standard factories, in which the fifth one has been put into operation in Quang Nam in the mid of June 2017 – opening a new standard: new generation factory.
New factory of Suntory PepsiCo in Quang Nam.
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In particular, the factory has been invested more than 2 million USD for wastewater treatment with standard A (TCVN40:2011), this shows a strong commitment of the corporation for sustainable development, protecting living environment and responsible for the surrounding community.
According to expert’s evaluation, the factory in Quang Nam is one of the standard factory in terms of scale and modern technologies compared with other factories of Suntory (Japan) and PepsiCo (US) in region and all over the world. This is the beginning for new generation factories, in which each worker is encouraged to fulfill their responsibilities at most, in turn offers customers the best possible products according to standards of global Suntory and PepsiCo.
Breakthrough products
From the two first products of Pepsi and 7Up, Suntory PepsiCo has owned 13 diversified products being favorite to Vietnamese generations. Each new product is a development which when introduced to the market, customers not only feel satisfied but also the excitement with unique tastes compared with available products in the market.
Sting, one of the favorite energy drinks in the market has 3 tastes, light sweet, easy to drink and suitable for both male and female. Or Aquafina, purified bottled water product, consisting of both unflavored and flavored water, which is also a recognizable brand in the market. Matcha Tea Plus+ or the most recent product MyCafe are products favorite to the young customers as they are on point with the habit and liking of young customers.
Nhat Linh (25 years old) said: “Sting for me is not only a soft drink with unique taste, but also unforgettable memory with friends when I was at school”.
It is known that products of Suntory PepsiCo not only being the favorite in the market, they are also certified with strictly requirements from the authority. The checking result of Ministry of Health on November 15, 2016 stated, 100 products of Suntory PepsiCo are checked and qualified for requirements with regard food safety in accordance with Vietnamese law.
