Some 45 Vietnamese enterprises will attend ITB Berlin 2023, the world's annual tourism trade fair, attracting more than 10,000 visitors from 190 countries and territories.

Some 45 Vietnamese enterprises will attend ITB Berlin 2023, the world's annual tourism trade fair, attracting more than 10,000 visitors from 190 countries and territories.
Vietnam's tourism industry will seek potential tourists from German and European markets by introducing various products and connecting with partners at the ITB Berlin 2023, which will take place on March 7-9.
About 45 Vietnamese tourism firms will attend the event. Photo: ITB Berlin 2023 |
The trade show is part of a series of tourism activities under the 2023 plan of the Southeast Asian country to boost the inbound segment.
The Vietnam National Administration of Tourism reported that the Vietnamese delegation would set up a 450 m2 pavilion under the theme "Reconnection," where participating travel agencies and tourism companies will showcase their products and reconnect with partners and tourists.
Through the activities, they want to convey a message: Vietnam is ready to welcome tourists again with many attractive products and services in line with market trends in the new context.
The Vietnamese delegation, consisting of 45 Vietnamese enterprises, will hold a press conference to provide information on Vietnam's tourism development, policies, products, and services after Covid-19. It will also share market orientation and products suitable for the new situation and promote Vietnam's tourism image and message through the logo and title "Vietnam - Timeless Charm" and the media campaign "Living Fully in Vietnam."
This year, Vietnam's tourism sector has set a target of receiving 8 million international tourists, an increase of 45.7% over 2022. In the first two months of 2023, the number of international visitors to Vietnam is estimated at more than 1.8 million, almost a quarter of the target for the whole year.
Other News
- EuroCham, MOLISA seek to simplify foreign work permit issuance
- Strengthening Vietnam's regional linkages for sustainable green exports
- Businesses call for greater transparency in State governance
- Investment opportunities for hospitality real estate in Vietnam: Colliers
- Vietnam – ASIA DX Summit 2023 seeks data connectivity breakthroughs
- Hanoi emerges major luxury brand destination in Southeast Asia
- Vietnam and New Zealand target $2 billion trade by 2024
- Global minimum tax requires Vietnam to adopt new incentives
- Hanoi-Mumbai air route launched
- New air route links Hanoi and Hiroshima
Trending
-
Photo Hanoi'23: Zoom in on Vietnamese culture
-
Hanoi Times Weekly Podcast
-
Overseas Vietnamese wins Silver Award at world’s prestigious flower exhibition
-
Hanoi emerges major luxury brand destination in Southeast Asia
-
Two new suburban tourist spots diversify Hanoi’s travel options
-
European Film Festival 2023 opens in Hanoi
-
Nguyen The Son reveals his Decade of Exposure
-
Reformed artist Minh Hai: Proud when father and son play the role of Uncle Ho
-
Related countries should be firm on their South China Sea stance