Econ
World's largest car rental provider enters Vietnam
The launch in Vietnam is part of Enterprise Holdings’ goal to expand access to its car rental services throughout Asia-Pacific.
Enterprise Holdings, the world’s largest car rental provider, on November 29 announced that its Enterprise Rent-A-Car brand is now available for the first time in Vietnam.
With the operations of MP Logistics as Enterprise’s franchise partner, Vietnam is the first market in Asia following the global giant’s presence in 85 countries in Europe and America.
The launch in Vietnam is part of Enterprise Holdings’ goal to expand access to its car rental services throughout Asia and the Pacific.
The Enterprise Rent-A-Car business in Vietnam will start in Ho Chi Minh City. The strategy for the first year will be to grow a base of corporate customers by focusing on MP Logistics’ current clients and the employees of multinational companies with operations in Vietnam. The initial emphasis will be on long-term rentals with a chauffeur.
MP Logistics estimates that international customers who live and work in Ho Chi Minh City will typically rent a vehicle from one to five years. The vehicles will be driven by local drivers, which may be necessary for business customers who don’t have experience driving on Vietnamese roads.
As the business grows, it will also expand its services to include short-term, chauffeur-driven options, self-drive rentals and leisure hire at popular tourist destinations, such as Da Nang.
Customers come to Enterprise for excellent customer service and exceptional value. They want the same experience whether they walk into a branch in Ho Chi Minh City, London or Dallas as Vietnam is an increasingly important business destination and access to high-quality transport is a vital part of the equation, said Peter Smith, vice president of Global Franchising at Enterprise.
Vietnam, with the annual economic growth of 6.5%-7%, witnesses surging demand for logistics due to the operations of multinational companies and the relocation of many foreign firms from China. Meanwhile, Ho Chi Minh City is home to seaports that can receive large cargo ships.
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The launch in Vietnam is part of Enterprise Holdings’ goal to expand access to its car rental services throughout Asia and the Pacific.
The Enterprise Rent-A-Car business in Vietnam will start in Ho Chi Minh City. The strategy for the first year will be to grow a base of corporate customers by focusing on MP Logistics’ current clients and the employees of multinational companies with operations in Vietnam. The initial emphasis will be on long-term rentals with a chauffeur.
MP Logistics estimates that international customers who live and work in Ho Chi Minh City will typically rent a vehicle from one to five years. The vehicles will be driven by local drivers, which may be necessary for business customers who don’t have experience driving on Vietnamese roads.
As the business grows, it will also expand its services to include short-term, chauffeur-driven options, self-drive rentals and leisure hire at popular tourist destinations, such as Da Nang.
Customers come to Enterprise for excellent customer service and exceptional value. They want the same experience whether they walk into a branch in Ho Chi Minh City, London or Dallas as Vietnam is an increasingly important business destination and access to high-quality transport is a vital part of the equation, said Peter Smith, vice president of Global Franchising at Enterprise.
Vietnam, with the annual economic growth of 6.5%-7%, witnesses surging demand for logistics due to the operations of multinational companies and the relocation of many foreign firms from China. Meanwhile, Ho Chi Minh City is home to seaports that can receive large cargo ships.
