Econ
Hanoi: E-commerce platform is officially launched
On February 21, Hanoi officially launched Kiu - a B2B e-commerce platform with the support of the Mekong Business Initiative (MBI) project.
The platform aims to promote and support cross-border trade between the Mekong region and the world market. Of these, Kiu e-commerce trading floor, is a place for consumers and distributors to find reliable suppliers of baby clothes, furniture, gifts and crafts and others.
Kiu is formed from a MBI’s study on factors hindering the development of the private sector. The study showed that small and medium–sized enterprises were facing difficulties in accessing international markets. From the fact, experts and businesses decided to develop a solution to this problem.
Vietnam and Cambodia are the first two countries to be supported. The platform would help create jobs in the two nations, said Dominic Mellor, a senior economist from the Asian Development Bank (ADB) and MBI head.
Kiu represented the change in combining technology, advantage of the flexibility of the private sector and international development assistance to boost the economy, he added. He noted that the platform will introduce new market researches related to e-commerce in the world and in Vietnam, thus helping enterprises to adjust their business strategies.
Vietnam’s e-commerce index 2017 will be released at the event in a bid to help all organisations and individuals assess the application of e-commerce and compare progress of each locality, thus supporting and assessing localities based on a system of indexes. Vietnam’s e-commerce has experienced tremendous development but the gap between localities has become wider and might lead to challenges.
