Econ
Start-up from zero
Solely based on self-knowledge and passion for information & technology (IT), after 8 years of operation in website design, providing online marketing solutions, the company owned by Tran Minh Thang has 40 high qualified staffs, more than 2000 customers and 2000 projects of website design.
Director Tran Minh Thang (in the middle).
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Director Tran Minh Thang said, 8 years ago, after a long period of study, the only things lead Thang to start-up is the partnership of his friend Nguyen Anh Tu (born 1989). In 2009, after graduation from Hanoi University of Industry, majoring in IT, Thang and Tu have founded the Tat Thanh Services JSC, which specializes in website design and consulting, with an aim to serve the growing market through internet. At first, the company based on existing contacts to look for customers, however, with efficient business strategy of providing website designing at reasonable price and high quality, Thanh Thanh JSC has attracted a large amount of customers.
Thang remembered: “We start-up only with 2 old laptops, passion and knowledge”. A few months later, with orders increased, the group recruited 3 more members. 10 million VND revenue from the first website designed had been spent for renting office, purchasing furniture and establishing internet connection. In the context of the market for website design in Vietnam being fragmented due to individual and organizations designing website as part time jobs and lack of specialized company in website designing. As such, Thang and Tu determined to grasp the opportunity with an objective of being the top company in designing website. If in 2010 and with 5 members, the company could only work on 20 – 30 websites, in 2012 – 2013, personnel in the company has increased 7 folds to meet the demand from 700 orders across the countries. 2/3 the number of orders are for ready for sell website from 2.5 – 3 million VND. “Ready made websites are one of the two strategies of our company, alongside the development of website portal and the software, which requires long term investment and large profit at 500 – 600 million per contract” – Thang said.
Developing the strategy of selling ready made websites, the company has built a database with thousands of website templates, which has multi functions but in reasonable price of approx. 1/4 the amount customers would have to spent to built their own website. Identifying clearly competitors to focus on their own advantages, Tat Thanh JSC has designed thousands of website templates, which is sold from 1million VND to gain shares in the market, in parallel with other websites templates of 5 – 10 million VND, to meet the diversified demands of customers. Besides continue focusing on the advantages of company for development, Tat Thanh JSD also concentrates on looking for high qualified human resources, as it is one of the key factor for sustainable development.
After 8 years of start-up and overcoming challenges to be one of the top company in the market. The company with strategies of high quality products, focusing on human factor, which in turn creates large number of loyal customers, has developed from strength to strength. Director Tran Minh Thang has gradually set his footprint in the process of start-up.
