Log in
Econ

Vietnam meat market remains potential for foreign investors

The average current pork consumption in Vietnam currently is 33.5 kilograms/person, but by 2020, this figure is expected to be 39 kilogram.

Vietnam's meat market is reportedly worth US$18 billion, however, the enterprise with the largest market share holds only 1%, translating into a huge potential opportunity for both local and foreign investors, Enternews reported.
 
Illustrative photo.
Illustrative photo.
Particularly, the average current pork consumption currently is 33.5 kilograms/person, but by 2020, this figure is expected to be 39.

In October, South Korean's SK Group announced the purchase of 110 million treasury shares of Masan Group Corporation, one of Vietnam's largest privately-run conglomerates, thus becoming its largest foreign shareholder.

At VND100,000 (US$4.31) per share, the deal is reportedly worth US$470 million, for which SK Group, South Korean's third largest conglomerate, will now hold a 9.5% stake of Masan Group.  

Woncheol Park, representative director of Southeast Asia Investment for SK Group, stated that Vietnam is an "important foundation" for the group's Southeast Asia strategy, in which Vietnam's meat market is one of its priorities. 

In September, three French companies partnered with farmers in the Mekong Delta to build a self-contained production process of 3F (feed, farms, food). In it, each business is in charge of a process. Grimaud Group will select varieties, Neovia Vietnam will produce animal food and Le Boucher Company will be in charge of product processing and distribution.

This project is named Le Porc du Mekong and now 600 local producers have been involved in it. It is expected that Le Porc du Mekong's products will be available in supermarkets including Metro, Vinmart, Big C, Auchan, and Co.opXtra.

According to Christophe Guilaume, CEO of Neovia Vietnam, Vietnam is one of the largest pork producers in the world. Although the demand is increasing, farm productivity is still low, so it is necessary to both meet demand while ensuring food safety and transparent origin.

Previously, C.P Vietnam and Vissan almost dominated the meat sector, and then in the past few years, Masan has emerged as the most ambitious player. With the presence of French companies, the market is expected to heat up, for which financial capability would play a key role for enterprises to maintain their respective market shares. 
Reactions:
Share:
Trending
Most Viewed
Real estate firms sell bonds worth $402 million in May

Real estate firms sell bonds worth $402 million in May

Real estate companies have raised $862 million from bond issuance in April and May, thanks to an improved business environment and better access to funding.

Vietnam unveils new strategies to boost domestic market, aid businesses

Vietnam unveils new strategies to boost domestic market, aid businesses

As global trade uncertainties grow, Vietnam sees the domestic market not only as a key consumption driver but also a “lifeline” for businesses hit by protectionist export barriers.

Vietnam eyes US tilapia export boost as global supply falls

Vietnam eyes US tilapia export boost as global supply falls

Vietnam aims to increase tilapia output to 400,000 tons by 2030, making it the second-largest freshwater export species after pangasius.

Vietnam’s enterprises must act fast to weather US tariff shock: Experts 

Vietnam’s enterprises must act fast to weather US tariff shock: Experts 

Many of the key Vietnamese exports, such as wood products, electronics, and textiles, that are not on the US exclusion list could face steep tariffs.

Vietnam's mobile money pilot program extended to end of 2025

Vietnam's mobile money pilot program extended to end of 2025

Mobile Money, launched by the Ministry of Science and Technology, differs from e-wallets by linking users’ payment accounts directly to mobile phone numbers.

Vietnam taps innovation, global ties to elevate national brand

Vietnam taps innovation, global ties to elevate national brand

Vietnam is intensifying efforts to enhance its national brand, leveraging innovation, global partnerships, and strategic policies to bolster its global competitiveness and market presence.

Vietnam extends US$3.9 billion loan package for agro-forestry-fisheries

Vietnam extends US$3.9 billion loan package for agro-forestry-fisheries

The government has expanded the scope and scale of the credit program for the sectors which brought about US$62.4 billion worth of exports in 2024.

Vietnamese public shows rising satisfaction in 2024 PAPI survey

Vietnamese public shows rising satisfaction in 2024 PAPI survey

The 2024 PAPI survey found increasing citizen satisfaction with governance, but highlighted persistent administrative challenges, climate vulnerability, and gaps in access to public services.