Investment
Vietnamese businesses favourable to penetrate into Japan's market
Vietnamese retail products sparked a lot of interest from Japanese consumers at a trade fair recently held at AEON LakeTown in Saitama Prefecture by the Ministry of Industry and Trade (MOIT).
More than 22 local businesses exhibited a diverse variety of clothing, footwear, leather goods, fruit and vegetables, food items, furniture (both indoor and outdoor) along with household goods and handicrafts at the event. The MOIT said that the event provided local business leaders the opportunity to meet directly with Japanese consumers, retailers, wholesalers and other business professionals, providing them fresh insight into the markets.
The MOIT noted that September is one of the most important times of the year for the retail industry in Japan, as it is when retailers start placing their orders for the upcoming Christmas and year-end holiday season. We’re hoping the interest generated translates into some large orders boosting local companies’ footprint in the Japanese market, noted the MOIT.
The fair, cosponsored by the Vietnamese Embassy in Japan and AEON Group, is part of a continuing series of promotional events being staged by the MOIT to elevate the image of Vietnamese made products in foreign markets. On sale are Vietnamese key staples such as farm produce, processed food, beverages, apparels, footwear, electronic tools and household commodities.
The Vietnam Fair, held by the Ministry of Industry and Trade, the Vietnamese Embassy in Japan , and the Japanese retail group AEON, enables Vietnamese firms to make inroads in the market and expand relations with Japanese trade partners.
Speaking at the opening ceremony, Vietnamese Ambassador to Japan Nguyen Quoc Cuong said the fair was first held at supermarkets of AEON, which is expected to bring more goods from Vietnam to Japan and vice versa.
Trade Counselor to Japan Nguyen Trung Dung described the fair as a shortcut to promote trade in Japan. Chief representative of AEON Group in Vietnam Oyama Nagahisa told reporters from the Vietnam News Agency that he believes the Southeast Asian country will become an attractive market in the future with young population and high purchasing demand. AEON will support Vietnamese enterprises to develop marketing strategies, he confirmed.
Deputy director of the Asia-Pacific Market Department under the Ministry of Industry and Trade Le An Hai said AEON is a Japanese leading retail group with annual revenues of up to tens of billions of USD and a network spreading around the world.
