Participants called on the National Branding Programme to help in enhancing enterprise capacity of building, marketing and protecting their brand names via practical actions.
Several opinions proposed that domestic firms should deliver post-sale services to every outlet and consumer rather than relying on publicity campaigns.
Nguyen Hoang Ngan, General Director of Binh Minh Plastics Jsc, urged Vietnamese companies to fix weaknesses in resources to sustain their brands, especially in the adoption of technological advances to catch up with the ongoing international economic integration trend.
Last year, as many as 63 firms were honoured with the National Value Awards for strong brands, an increase from 30 in 2008, deputy head of the Ministry of Industry and Trade’s Trade Promotion Agency Do Kim Lang said while presenting achievements of the National Branding Programmes for the 2003-2014 period.
He also pledged branding support for firms via training and counseling while developing brands characteristic of each locality and region between now and 2020.
Several opinions proposed that domestic firms should deliver post-sale services to every outlet and consumer rather than relying on publicity campaigns.
Nguyen Hoang Ngan, General Director of Binh Minh Plastics Jsc, urged Vietnamese companies to fix weaknesses in resources to sustain their brands, especially in the adoption of technological advances to catch up with the ongoing international economic integration trend.
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He also pledged branding support for firms via training and counseling while developing brands characteristic of each locality and region between now and 2020.
