Vietnam should delve deeply into its core cultural values and identify a distinctive cultural foundation to nurture and amplify its soft power globally.
Hanoi is positioning its Lunar New Year traditions as both cultural heritage and economic opportunity.
Hosting the competition is seen as an opportunity for Hanoi to promote its image and demonstrate its capacity to hold world-class beauty events.
Strong investor activity continued in the capital at the start of the year, as a mix of new projects, capital adjustments and share acquisitions helped reinforce Hanoi’s role in sustaining Vietnam’s positive foreign investment trend.