"Best lychees from Vietnam” campaign launched in Thailand
This new approach aims to change the way Thai consumers perceive Vietnamese agricultural products.
This new approach aims to change the way Thai consumers perceive Vietnamese agricultural products.
The Japanese retailer sells Vietnamese agricultural products in some 350 of the group's stores and supermarkets across Japan and on its websites from July 1 to 3.
After the conclusion of events aimed at promoting Vietnamese lychees at Asian supermarkets, the Vietnam Trade Office and the Vietnamese Embassy in France will introduce the product within the framework of the Vietnam Food Festival 2021 in Paris.