"Best lychees from Vietnam” campaign launched in Thailand
This new approach aims to change the way Thai consumers perceive Vietnamese agricultural products.
This new approach aims to change the way Thai consumers perceive Vietnamese agricultural products.
The Japanese retailer sells Vietnamese agricultural products in some 350 of the group's stores and supermarkets across Japan and on its websites from July 1 to 3.
After the conclusion of events aimed at promoting Vietnamese lychees at Asian supermarkets, the Vietnam Trade Office and the Vietnamese Embassy in France will introduce the product within the framework of the Vietnam Food Festival 2021 in Paris.
The fruit still retains its original pink color with fragrant flavor after a five-week sea voyage.
The shipment builds up a chain from farm to home, improving the prestige of Vietnamese products in the international market.
The local authorities have implemented many synchronous measures to boost the export of lychees.
A range of drastic steps has been conducted to ensure safe quality, food safety, and hygiene of the lychees amid the Covid-19 pandemic.
Bac Giang lychee has been shipped to more than 30 countries.
More than 90% of Vietnam’s lychee are shipped to China.
Hai Duong lychee brand has recently conquered many tough markets such as the US, Australia, EU, Japan, and Singapore.