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May 20, 2016 / 07:43

Bringing clean agricultural products to consumers

The first week of "Introducing safe agricultural products" held by the Ministry of Agriculture and Rural Development recently concluded in the exhilaration of both consumers and enterprises, manufacturers.

Through the week, consumers have the opportunity to access safe agricultural, forestry and seafood produtcs with clear source and origin.
 


 

Amid growing concerns in Vietnam about unsafe food, many foreign and local firms are exploring opportunities to produce safe food in the country.

The Republic of Korea’s CJ Group told Viet Nam News that it plans to have a food safety centre in Vietnam by 2018. The corporation revealed that it will work with some universities to conduct training courses on food safety and send their professionals from the RoK to share their knowledge and experience with students.

Japanese Corporation Fujitsu and FPT Corporation announced the completion of the FPT–Fujitsu Smart Agriculture Cooperation Centre in 2015, aimed to apply Japanese high technology in Vietnam in order to produce fresh agricultural products such as tomatoes and lettuce.

CEO Chang Bok Shang, CEO of the RoK’s CJ Group said that Vietnam owed much to the potential provided for investors, which makes the country one of the most favourable places to do business. He predicted that there would be an increasing flow of FDI in Vietnam’s food industry because clean food was essential for daily life. “It is also a sensitive matter so it requires investors have strong experience, understanding and financial background in food to jump in the game,” he said

However, Vietnamese businesses have also invested large amounts of money into producing safe foods as well as expanding retail chain stores for the fresh food market that meet quality standards across the country. Large-scale production would help them sell products at competitive prices and many consumers now tend to favour foreign brands, Tuan added when talking about the challenges for the Vietnamese safe food industry.

Vietnamese enterprises should associate with each other to become a value chain from production, through packaging to distribution in order to take advantage of low costs and provide opportunities for consumers to have greater access to safe food, he added.

Biggreen’s director said that the Government and enterprises need to promote the advertising of domestic products in terms of quality and origin to attract consumers’ attention and advise them about the availability of products. In addition, the Government and relevant ministries should encourage domestic enterprises to invest in safe food by giving them loans with low interest rates or exempting them from income tax.

Recently, the Ministry of Agriculture and Rural Development organised a “Green outlets – Safe farm produce” programme, which aims to raise the confidence of consumers about food safety and encourage safe food production and distribution.

In Hanoi, the organization of the week introduce agricultural products that have also been trade promotion center in Hanoi, cherishing deployment planned in the near future. Nguyen Van Chi - Director of the Center, said that this is one of the key tasks of the unit to connect safe food for Capital's consumers. At the mean time raising awareness of the company that is responsible for food safety issues during the production, processing, storage and marketing of agricultural products.