Vietnam E-commerce Index 2013 statistics show 43% of surveyed companies have their own websites and 37% promote brands through social networks.
Another survey recently conducted by Nielsen, a leading global information and measurement company, shows a large number of Vietnamese people tend to use mobile phones to search for information about discounts and review products they want to purchase.
The strong development of Over-the-top content (OTT) services, particularly on mobile phones, has helped promote this type of consumerism.
Domestic OTT service providers are going into competition with foreign rivals such as Viber or Line to get the lion’s share.
