14TH NATIONAL CONGRESS OF THE COMMUNIST PARTY OF VIETNAM

Vietnam food Vlog platform Capichi launched in Hanoi

Nhat Minh

Mar 26, 2020 / 10:25 AM

Capichi, a Vietnamese food Vlog platform, has been launched on March 25 with projection to Southeast Asian markets.

Capichi, a food video platform, has been launched to tap into the huge potential of food & beverage (F&B) market in Vietnam on March 25 in Hanoi.

Capichi, the food Vlog platform

Capichi’s survey shows there are about 540,000 F&B stores in Vietnam, including over 430,00 small restaurants, 7,000 fast food stores, 22,000 coffee shops and bars, and over 80,000 system stores.

These numbers show the big potential of the F&B market in Vietnam, according to the startup, which is led by the 23-year-old CEO Taiki Mori. According to the CEO, Capichi has successfully raised a funding of VND4 billion (US$203,690) from three Japanese individual investors and one financial company.

Capichi allows users to display short videos and review about restaurants or coffee shops. Vietnamese people can find it easier to go to their favorite shops by consulting videos posted on the platform. In Capichi, users no longer get search results such as “Finding difficult to search cuisine locations”, “Online shops’ images are different from the real ones”.

The startup expects to become a popular platform, where stores and customers can connect with each other easily and together they could make a vibrant business environment, and contribute to the strong F&B industry in Vietnam.

CEO Taiki Mori

In 2020, it expects the number of users to reach 500,000 users, 1,000 partner stores and expand its market to Ho Chi Minh City and Danang, according to CEO Mori.

Capichi plans to conquer Southeast Asian markets and other countries in the future.

Investment funds concerned over bubble in Vietnamese startups

30 Jan, 12:15

For years, investors were willing to back losing businesses to gain market share. But now, there is more scrutiny of new investments.

More foreign investors pour money into Vietnam’s F&B industry

01 Feb, 06:08

The food and beverage (F&B) industry in Vietnam will likely see a growth rate of 10.9% for the 2017-2019 period, Business Monitor International (BMI) has forecast.

Vietnam’s F&B market - fertile ground for global franchisors

10 Aug, 07:07

With rapidly growing consumer demands for food and beverage (F&B) products, Vietnam - a market of more than 95 million people with rising income - is offering ample space for global franchisors to expand in the sector.

Vietnam commits 3% budget to turbocharge AI and data economy

At least 3% of state budget spending will fund digital transformation, accelerating Vietnam’s shift toward a data-driven and AI-powered economy.

26 Feb, 02:46 PM

From labor-intensive to high-tech: Hanoi retrains for global edge

Raising the skill standards of high-tech workers is emerging as a decisive factor in strengthening Hanoi’s competitiveness as the capital accelerates its shift toward a knowledge-based industrial economy.

26 Feb, 09:28 AM

Hanoi craft villages resume production early, aiming for growth in 2026

After the Lunar New Year break, Hanoi’s traditional craft villages have quickly resumed production, fulfilled orders and prepared for new markets while blending heritage craftsmanship with modern technology to strengthen competitiveness and sustain growth in 2026.

24 Feb, 02:58 PM