FedEx shifts operating model in Vietnam to tap market potential
The transition enables FedEx to provide enhanced logistics services and faster access to global trade networks.
THE HANOI TIMES — FedEx Express has changed its operating model in Vietnam, moving to a direct service approach as demand for international shipping grows.
A direct-serve presence refers to a company’s operational infrastructure, including hubs, aircraft, and vehicles, which allow it to handle shipments directly, rather than relying solely on local service partners. The move is aimed at enhancing the company’s competitiveness and preparing for future growth in Vietnam, which holds an exceptionally important role in its extensive network.
FedEx has been facilitating trade in Vietnam since 1994. Photo: FedEx
Song Binh Trading and Services Co., Ltd., a local service provider, will continue to provide pickup, delivery, and customs clearance services across the country.
“Southeast Asia is one of the most dynamic regions for global trade, and Vietnam is at the heart of this momentum. Its strategic location, skilled workforce, and pro-trade policies have made it a vital link in international supply chains,” said Bianca Wong, Vice President Southeast Asia Operations at FedEx.
In April 2025, the company launched a new flight route connecting Southeast Asian countries, including Vietnam, with the US with six weekly flights operated by a FedEx Boeing 777 freighter.
FedEx has been a key player in Vietnam since 1994 and currently operates 42 weekly flights out of Vietnam to the rest of the world.
