Log in
Business

Google expands Growth Lab Program to more developers in Vietnam

Apps Growth Lab is an intensive training program for Gaming and Tools & Utilities mobile app developers, with three key improvements from the previous program.

Google will expand the Growth Lab Program to Tools and Utilities mobile apps developers and offer open access to educational content in 2023, following the success of Google’s Gaming Growth Lab in 2021 and 2022.

 Fifty-three gaming studios in Vietnam graduated from Google Gaming Growth Lab 2022. Photo the courtesy of Google

Apps Growth Lab is an intensive training program for Gaming and Tools & Utilities mobile app developers, with three key improvements from the previous program. 

The program expands the training content to Tools and Utility app developers and Gaming. Access to educational content will be opened to welcome more developers participating in the program for a higher impact on the ecosystem. 

Besides, the new program will have a longer supporting phase for attending developer businesses over three months to help provide game and app studios with sufficient time to absorb and implement the learnings from intensive training. 

Nopparat Yokubon, Head of AppDev Sales for Google Southeast Asia, Australia, and New Zealand, said that, according to the e-Conomy SEA report 2022, Vietnam’s gross merchandise value (GMV) in the digital economy is on course to reach US$50 billion in 2025. On average, seven out of ten game studios in Vietnam target oversea markets, and gaming is becoming Vietnam's next high-value export industry. Developers are a key part of it. 

“To sustainably support the fast-growing pace of Vietnam’s digital economy, Google wants to reach out to more apps developers beyond the gaming industry and provide them with sufficient training and practical sharing from not only Google experts but also industry veterans,” she said.

App developer studios, who are accepted to be part of the 2023 cohort, will be able to experience the four-month program that covers four core pillars: 

Build: Uncover the global app and gaming opportunity to understand different levers to set the all-round strategy for your company;

Develop: Bring a user-centric mindset to app and game product development and leverage best-in-class technology to set your app up for long-term success;

Launch: Uncover strategies to win the launch, set up monetization models, and maximize Google's tools for data to achieve measurable growth; Scale: Knowledge of opening your app to the world by leveraging market and platform diversification strategies.

Reactions:
Share:
Trending
Most Viewed
Related news
Vietnam’s AI economy to reach US$130 billion by 2040 

Vietnam’s AI economy to reach US$130 billion by 2040 

The report identified AI as a key driver of Vietnam’s future economic growth.

Hanoi breaks ground on $7.3 million craft village industrial cluster

Hanoi breaks ground on $7.3 million craft village industrial cluster

The new craft village industrial cluster will help ease the shortage of production space for local households and businesses.

Prime Minister calls for Swedish investment in Vietnam’s tech infrastructure

Prime Minister calls for Swedish investment in Vietnam’s tech infrastructure

Vietnam places a high priority on partnering with trusted, long-time friends like Sweden in advancing high-tech sectors, as it seeks to attract quality investment and foster sustainable development.

E-commerce platforms to pay taxes on behalf of sellers 

E-commerce platforms to pay taxes on behalf of sellers 

Under the new rules, a portion of each transaction will be deducted to pay taxes once payment is completed.

French leading corporations propose nuclear power, high-speed rail cooperation in Vietnam

French leading corporations propose nuclear power, high-speed rail cooperation in Vietnam

Top French firms like EDF, Alstom, and Thales are looking to partner with Vietnam on nuclear power, high-speed rail, and aerospace projects.

Vietnam's firm launches the Philippines' first electric taxi service

Vietnam's firm launches the Philippines' first electric taxi service

The Philippines is GSM’s fourth market after Vietnam, Laos, and Indonesia, signaling a significant step in its Go Green Global strategy for expanding electric vehicles internationally.

Qualcomm's Hanoi-based AI R&D center is the 3rd largest globally 

Qualcomm's Hanoi-based AI R&D center is the 3rd largest globally 

The establishment of Qualcomm's new Artificial Intelligence Research and Development Center reflects Vietnam’s efforts to attract global tech investment and talent, aligning with its ambition to become a regional AI powerhouse.

US-ASEAN Business Council supports balanced Vietnam-US trade agreement

US-ASEAN Business Council supports balanced Vietnam-US trade agreement

The US's long-term cooperation with Vietnam would yield strategic benefits and help improve a fair and balanced trade.