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Oct 16, 2016 / 11:10

Hanoi Ao dai Festival promotes fashion-based tourism products

The 2016 Hanoi Ao dai (traditional long dress) Festival kicked off at the Imperial Citadel of Thang Long-Hanoi on October 14 with the aims to honour Hanoi’s cultural values and promote fashion-based tourism products.

National Assembly Chairwoman Nguyen Thi Kim Ngan, Deputy Secretary of Party Committee Ngo Thi Thanh Hang and Chairman of Hanoi People's Committee Nguyen Duc Chung attended the opening ceremony.
Delegates attend the opening ceremony.
Delegates attend the opening ceremony.
This is the first time Hanoi has held an Ao dai festival which aims to honour Hanoi’s cultural values and promote fashion-based tourism products.
Held by the Hanoi People’s Committee in collaboration with the Vietnam Women’s Union, the festival aims to celebrate the 62nd anniversary of the Liberation of Hanoi and the 86th anniversary of founding of the Vietnam Women’s Union.
The 2016 Hanoi Ao dai, themed “The Quintessence of the Vietnamese Ao dai,” attracted the participation of famous fashion designers, artisans and artists nationwide, introducing to local people throughout the country and international friends the beauty of the traditional long dress of Thang Long–Hanoi in particular and Vietnam in general.
Addressing the ceremony, Vice Chairman of the Hanoi People’s Committee Ngo Van Quy, who is also head of the festival’s organising board, stressed that the event was one of the key activities to implement Hanoi’s policies to turn tourism into a key economic sector for the capital during the 2016-2020 period and in the coming years.
Vice Chairman of the Hanoi People’s Committee Ngo Van Quy speaks at the event.
Vice Chairman of the Hanoi People’s Committee Ngo Van Quy speaks at the event.
At the opening ceremony, the Doan Mon Gate (south gate) of the Imperial Citadel became a big stage with performances featuring Ao dai from collections by famous designers from across the country, such as Minh Hanh, Lan Huong, La Hang, Trinh Bich Thuy, Nhi Hoang, Minh Minh and Duc Hai.
The 2016 Hanoi Ao dai (traditional long dress) Festival is taking place at the Imperial Citadel of Thang Long-Hanoi
The 2016 Hanoi Ao dai (traditional long dress) Festival is taking place at the Imperial Citadel of Thang Long-Hanoi
Professional models, famous artists and even foreign diplomats in Vietnam took part the show, bringing to the audience Vietnam’s traditional culture as well as innovation of the designers in Vietnamese Ao dai.
The festival organise an arrray of activities including an introduction on the history of the Ao dai; exhibition of looms and textiles made from Van Phuc silk and Hoi An silk, as well as the flax-weaving of the Mong national minority people; a children’s competition on drawing Ao dai; and a contest on arranging flowers on Ao dai.
Artistic performances, an introduction to Vietnam’s cuisine, folk games and an exhibition of designers’ collections are being held. Visitors to the festival can also arrange to have their own Ao dai made at booths at the event.
The festival runs through October 16.
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