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Apr 27, 2023 / 18:21

Hanoi Concentrated Promotion Program 2023 to kick off in May

Many trade promotion programs will be held in Hanoi in May, July, and November this year.

The opening ceremony of the Hanoi Concentrated Promotion Program 2023 will be held on May 18 at Thong Nhat Park in Hanoi to kick start a series of trade promotion programs to stimulate consumer demand and boost retail sales of goods and services in the city.

  Local consumers shop at Co.op Mart Ha Dong. Photo: The Hanoi Times

Hosted by the Hanoi Department of Industry and Trade, the annual Hanoi Concentrated Promotion Program is expected to attract many consumers from the city and surrounding areas.

Consumer Goods and Agricultural Products Promotion Day will be held from May 19 to 21 at Thong Nhat Park, Hai Ba Trung District, Hanoi.

Through "flash sale" programs, local consumers can shop at selected supermarkets, commercial centers, and large chain stores with 30% to 100% discounts.

From May 26 to 28, the Fashion and Beauty Promotion Day will be held at clothing and cosmetics chain stores, commercial centers, supermarkets, and public places.

Another activity, Electric & Technology Promotion Day, will be held on July 28-30 with the participation of many local retailers.

In July, a series of activities are expected to be held under the Cashless Day, including a kick-off ceremony of the event, and a seminar on solutions to promote cashless payment.

In November, the city's Department of Industry and Trade will organize the Hanoi Promotion Month program, which will involve local manufacturing, trade, and service enterprises to stimulate consumer demand.

The event will be held at about 800-1,000 retail points and 50 golden promotion points across the city, with discounts of up to 100%.

The Hanoi Midnight Sale 2023, which is expected to be held on November 24-25, will involve about 200   enterprises and ten supermarkets and trade centers, offering discounts from 5 pm to 10 pm (with 50% discount) and from 10 pm to 2 am (up to 100% discount).

In addition to the main events under the program, many demand stimulation and trade promotion activities will also be held to support trade links and promote brand promotion and product consumption solutions for Vietnamese businesses in all provinces and cities.