Hanoi fosters pride in Vietnamese goods
The city's 2025 campaign will focus on raising awareness about product quality and cultivating a culture of informed, patriotic consumption.
THE HANOI TIMES — As part of its efforts to promote responsible consumption by 2025, Hanoi is calling on citizens to support quality Vietnamese products and reject counterfeits by raising awareness and fostering pride in local goods.
At the July 25 online talk show, "Say No to Counterfeits and Low-Quality Goods," hosted by the newspaper Kinh te & Do thi (Economic & Urban), experts and officials said that responsible consumers are the first line of defense against fake and poor-quality products.
They urged people to take pride in using high-quality Vietnamese goods.
Nguyen Thanh Loi, Editor-in-Chief of Kinh te & Do thi Newspaper: Consumers, media key in Vietnam’s anti-counterfeit efforts.
Nguyen Thanh Loi, Editor-in-Chief of Kinh te & Do thi Newspaper. Photos: Thanh Hai/The Hanoi Times
To win the fight against counterfeits and low-quality goods, we need more than strong laws and enforcement; unity and shared responsibility are also essential, particularly from consumers and the media.
Informed consumers who can identify fake products and are willing to reject them become a powerful shield for the domestic market.
As part of our social responsibility, Kinh te & Do thi Newspaper is committed to working with authorities, businesses, and the public to combat counterfeiting, spread positive information, promote responsible consumption, and honor ethical and innovative businesses that prioritize quality.
Pham Anh Tuan, Vice Chairman of the Hanoi Fatherland Front Committee: Boosting trust in Vietnamese goods amid ongoing market challenges
Pham Anh Tuan, Vice Chairman of the Hanoi Fatherland Front Committee.
The campaign "Vietnamese People Prioritize Vietnamese Goods" has brought about positive changes in 2025. It has raised awareness, supported local businesses, and built a transparent, healthy consumer environment.
Despite this progress, the campaign still faces major challenges, including the poor quality, limited designs, and uncompetitive prices of domestic goods. Fake and low-quality products continue to circulate, causing public frustration and harming consumers and honest businesses.
Not only are consumer rights breached, but trust in Vietnamese products is also weakened, and the campaign’s credibility is damaged.
To keep up the momentum, Hanoi’s steering committee will increase communication efforts, strengthen market inspections, and raise public awareness. Building a culture of responsible and informed consumption is essential.
Saying no to counterfeits must become more than a slogan; it must be the shared responsibility of the authorities, businesses, and every Vietnamese citizen to ensure the country's sustainable development.
Duong Manh Hung, Deputy Head of Hanoi’s Market Surveillance: Crackdown on counterfeit goods targets online sales
Duong Manh Hung, Deputy Head of Hanoi’s Market Surveillance. Photo: Lao dong Newspaper
The trading of counterfeit products is becoming increasingly sophisticated, especially on online platforms. Offenders often operate as part of organized networks, hiding in suburban areas under various covers, which makes inspection and enforcement much more difficult.
Consumers should buy from reputable brands, read reviews from previous customers, and avoid suspicious links or products sold at unusually low prices. Choose trustworthy e-commerce platforms and reliable sellers.
Manufacturers and vendors should use technology to improve product traceability, enabling consumers to easily verify the authenticity of goods.
Hoang Thu Hong, Head of the Propaganda and Social Affairs of the Hanoi Fatherland Front Committee: Pride, quality, and protection drive the Vietnamese goods campaign
Hoang Thu Hong, Head of the Propaganda and Social Affairs of the Hanoi Fatherland Front Committee.
In 2025, the Hanoi Fatherland Front continued advising the city’s steering committee to issue Plan No. 55, which focuses on raising public awareness. The goal is for people to prioritize Vietnamese goods and recognize their improved quality, as well as feel proud using them.
We are coordinating supply and demand programs to bring Vietnamese goods to suburban areas, industrial zones, and export processing zones. Residents will have access to One Commune One Product (OCOP) and other high-quality products at fair prices, especially in areas where formal distribution is absent.
To date, we have introduced over 3,000 OCOP and agricultural products to Hanoi’s retail networks, and we maintain 110 OCOP showrooms across the city.
To build trust in local goods, we are enhancing market surveillance in cooperation with the police and market management, especially during peak seasons. We are committed to honoring reputable businesses and encouraging them to innovate and strengthen their brands.
