Hanoi introduces OCOP products on TikTok

Phi Khanh

Oct 12, 2022 / 04:30 PM

The farm produces under Hanoi's One Commune One Product (OCOP) program are promoted on TikTok.

The Hanoi Coordination Office of the New Rural Construction Program set the target of improving the digital ability of OCOP subjects to sell products on TikTok.

The Office's permanent deputy head, Nguyen Van Chi, shared his expectations at the OCOP launch event in TikTok on October 11.

A livestream event to sell OCOP products. Photos: The Hanoi Times

The event is an essential activity of the Office to realize the digital transformation program, jointly approved by the Ministry of Agriculture and Rural Development and the Hanoi People's Committee.

A variety of trade promotion activities will focus on enhancing e-commerce for OCOP products through training programs, online sales training, face-to-face interaction (Livestream) and others.

Deputy Director of the Hanoi Department of Agriculture and Rural Development Ta Van Tuong said that the livestream programs on social networking platforms, including TikTok, would help spread cultural and historical values attached to the city's OCOP products and specialities from provinces and cities across the country.

The OCOP program has been implemented nationwide since 2018, focusing on developing agricultural products, craft villages, and handicraft industries based on each locality's advantages in the value chain and improving their products' competitiveness in domestic and international markets.

Some images at the event:

Hanoi partners with TikTok to promote sales of OCOP products

14 Sep, 22:07

Hanoi focuses on developing e-commerce solutions to sell the city’s products under the One Commune One Product (OCOP) program.

Inclusive innovation must give everyone equal voice, experts say at TECHFEST Vietnam 2025

Open innovation is becoming a cornerstone of Vietnam’s development strategy, as policymakers, experts and international partners emphasize people-centered collaboration to tackle inequality, climate change and urbanization through inclusive, technology-driven solutions showcased at TECHFEST Vietnam 2025.

14 Dec, 02:17 AM

Vietnam attracts $400 million in venture capital as tech startups surge

Vietnam’s startup ecosystem continues to expand rapidly, with strong venture capital inflows and fast growth in digital, AI and green technologies, reinforcing the country’s appeal to global investors.

13 Dec, 04:40 PM

Vietnamese policymakers push for early launch of gold exchange

A transparent gold exchange would not only offer a safe investment channel for the public but also provide a foundation for Vietnam to become a regional hub for jewelry manufacturing and exports.

12 Dec, 04:05 PM

Rosatom commits to advanced-technology Ninh Thuan 1 nuclear plant in Vietnam

Rosatom will transfer technology, localize nuclear products in Vietnam and support the development of the country’s nuclear science and industry for peaceful purposes.

12 Dec, 03:38 PM

Hanoi accelerates innovation reforms to become favorite destinations for investors, technology talents

Hanoi is pushing forward a wide range of innovation-driven reforms and investment initiatives as it works to become one of the world’s most attractive destinations for high-tech and strategic investors.

11 Dec, 10:02 PM

Vietnam mulls sharp rise in casino entry fee for locals

Such higher rates are intended to discourage individuals without adequate financial capacity from entering casinos.

09 Dec, 03:24 PM

Vietnam’s export strength in 2025 builds solid momentum for 2026 growth

With trade turnover nearing the US$900-billion mark, Vietnam enters 2026 with renewed confidence despite global volatility, rising trade barriers and shifting supply chains. Deputy Director of the Import–Export Department Tran Thanh Hai has outlined the drivers of this growth and the priorities for sustaining momentum next year.

08 Dec, 10:00 PM

Vietnam sets new trade record as import–export turnover nears $840 billion

Vietnam recorded its highest-ever trade performance in January-November as import–export turnover surged, driven by strong export growth and a continued trade surplus.

08 Dec, 06:22 PM