Hanoi leads Vietnam’s E-commerce Index 2025
The survey was based on e-commerce readiness through infrastructure, business-to-consumer (B2C), and business-to-business (B2B) transaction performance.
THE HANOI TIMES — Hanoi has claimed the top spot in the Vietnam E-Business Index (EBI) 2025, scoring 74.7 points, according to the latest report from the Vietnam E-commerce Association (VECOM).
Ho Chi Minh City followed with 73.5 points, while the central coastal city of Danang came in third with 28.1 points.
A local seeks to buy goods on Shopee platform. Photo: Pham Hung/The Hanoi Times
Meanwhile, the national average was 9.3 points, highlighting a significant gap in e-commerce development between Vietnam's two major economic hubs and the rest of the country.
The 2025 EBI report is based on a nationwide survey of over 5,000 businesses and evaluates performance in three key areas: infrastructure and human resources, business-to-consumer (B2C) transactions, and business-to-business (B2B) transactions.
VECOM said improvements in these categories and their sub-indicators are essential for provinces seeking to improve their competitiveness and move up the national rankings.
In infrastructure and human resources, Hanoi, Ho Chi Minh City, and Danang led the category with scores starting at 76.9 points. The northern city of Haiphong ranked highest among the remaining localities, but only scored 36 points.
For B2B e-commerce readiness, Ho Chi Minh City, Hanoi, and Danang again topped the list with scores of at least 62.6. Among other provinces, the southern province of Binh Duong topped the list with a rating of 42.2 points.
In the B2C segment, Hanoi and Ho Chi Minh City continued to dominate with scores of 62.9 points or higher, while the northern province of Bac Ninh posted the highest score among the remaining 61 provinces at just 4.5 points.
For the first time, the 2025 EBI report included provincial-level postal and delivery services in its assessment of B2C retail e-commerce.
Based on these findings, VECOM encouraged local authorities such as the Departments of Industry and Trade and the Departments of Science and Technology to propose targeted initiatives to improve individual sub-indices under their jurisdiction. Such efforts would support the development of e-commerce across the country.
Hanoi's 2025 e-commerce development plan aims to maintain a top-two national ranking while driving growth in online retail services.
In last year's EBI report, Hanoi ranked second nationwide with a score of 84.3, behind Ho Chi Minh City's 87. The national average was 23.1. The disparity was stark, with a 76.4-point gap between Ho Chi Minh City and the lowest-ranked province.
