The fledgling Vietnamese OTT TV market has gathered many big players. These include, on Google’s and Apple’s stores alone, VTV Plus of VTVcab, VTC Play of VTC, FPT Play of FPT and MyTV Net of MyTV.
Meanwhile, a senior executive of SCTV said the television channel has successfully tested its OTT TV service and is going to provide OTT and VOD TV services to users soon.
As for the authentic OTT technology, TV apps can automatically recognize the users’ devices to choose suitable signals and resolution, thus allowing users to watch TV at the highest possible quality, no matter where the users are.
What the they are trying to do now is to attract as many subscribers as possible and familiarize people with OTT TV. They do not intend to charge users fees at this moment, while they manage to cover production costs with ad fees.
