VNAT General Director Nguyen Van Tuan said that the programme is being deployed across the country aimed at achieving sustainable growth of the tourism industry.
This programme focuses on stimulating domestic tourism growth and encouraging Overseas Vietnamese to visit their homeland, and promoting the images of a safe and beautiful Vietnam with friendly Vietnamese people.
After the launch, 300 students of some universities and colleges carried banners of the tourism industry and paraded through the main streets of Hanoi.
VNAT said that in the first half of this year, the number of foreign arrivals to Vietnam surged by 21.11% from the comparable period in 2013 while that of domestic arrivals was estimated at 23.4 million, up 6.9%.
