LEGO’s first official store is expected to become a new destination for fun and experiences for Vietnamese children.
Danish toy manufacturer LEGO's flagship store in Vietnam has officially opened at the Takashimaya shopping mall in District 1, Ho Chi Minh City.
Children enjoy exploring the flagship store in Ho Chi Minh City. Photos: LEGO |
The LEGO store in Vietnam is designed to be a preferred destination for families with young children visiting the Takashimaya Mall, offering a unique and impressive visual experience.
Children entering the store will be inspired and captivated by the exciting details incorporated into every corner of the design. One of the highlights of the grand opening event is the presence of a life-size 3D model of the famous 1970s Ferrari sports car, vividly recreated with colorful LEGO bricks.
At the opening ceremony on August 11, Rohan Mathur, Marketing Director of LEGO Southeast Asia, emphasized the significance of the first official store, saying, "Learning through play has always been one of LEGO's core values. We develop innovative products that cater to different user demographics. When the products arrive at the store, we create unique, engaging and creative experiences.
Dang Ngoc, General Director of Viet Tinh Anh, LEGO's distributor in Vietnam, shared that the store focuses not only on product display, but also on customer interaction and experience. Viet Tinh Anh and LEGO will organize various activities to create exciting playgrounds for creativity enthusiasts in the coming period. To celebrate the opening of the store in Vietnam, customers visiting the store will receive gifts and enjoy discounts of up to 40% from August 11 to September 9. Every weekend, children will be able to experience building LEGO models in the Ferrari car area and take their creations home.
The LEGO US$1-billion factory project in the southern province of Binh Duong is under construction and will be operational by the third quarter of 2024. The new factory will be the Group's sixth production site and its second in Asia.
Other News
- Vietnam, Brazil elevate ties to Strategic Partnership
- Hanoi targets 10,000 digital enterprises by 2025 despite significant challenges
- EU, ASEAN discuss more investment in green transition
- How FPT Software applies lessons from the global technology legend
- Vietnam businesses capable of providing services for global audiences
- FPT featured in Discovery Channel Documentary Spotlighting Vietnam’s Tech Revolution
- Vietnam Airlines to partner with Hong Kong International Airport
- Vietnamese, Indian firms team up to bring stem cell technology to Vietnam
- Marriott International to open upscale resort in Vietnam
- Techcombank wins awards for excellence from The Asian Banker
Trending
-
Vietnam's updated NAP: Progress in climate action
-
Vietnam news in brief - November 20
-
Prime Minister meets world leaders at G20
-
Hang Ma Street gears up for festive season
-
A Hanoi artisan turns straw into appealing tourism product
-
“Look! It’s Amadeus Vu Tan Dan” workshop - an artistic journey for kids
-
Vietnam news in brief - November 15
-
Experiencing ingenious spaces at the Hanoi Creative Design Festival 2024
-
Hanoi Festival of Creative Design 2024: celebrating the capital's cultural innovation