LEGO’s flagship store in Vietnam is open

Phi Nhat

Aug 11, 2023 / 09:02 PM

LEGO’s first official store is expected to become a new destination for fun and experiences for Vietnamese children.

Danish toy manufacturer LEGO's flagship store in Vietnam has officially opened at the Takashimaya shopping mall in District 1, Ho Chi Minh City.

Children enjoy exploring the flagship store in Ho Chi Minh City. Photos: LEGO

The LEGO store in Vietnam is designed to be a preferred destination for families with young children visiting the Takashimaya Mall, offering a unique and impressive visual experience.

Children entering the store will be inspired and captivated by the exciting details incorporated into every corner of the design. One of the highlights of the grand opening event is the presence of a life-size 3D model of the famous 1970s Ferrari sports car, vividly recreated with colorful LEGO bricks.

At the opening ceremony on August 11, Rohan Mathur, Marketing Director of LEGO Southeast Asia, emphasized the significance of the first official store, saying, "Learning through play has always been one of LEGO's core values. We develop innovative products that cater to different user demographics. When the products arrive at the store, we create unique, engaging and creative experiences.

Dang Ngoc, General Director of Viet Tinh Anh, LEGO's distributor in Vietnam, shared that the store focuses not only on product display, but also on customer interaction and experience. Viet Tinh Anh and LEGO will organize various activities to create exciting playgrounds for creativity enthusiasts in the coming period. To celebrate the opening of the store in Vietnam, customers visiting the store will receive gifts and enjoy discounts of up to 40% from August 11 to September 9. Every weekend, children will be able to experience building LEGO models in the Ferrari car area and take their creations home.

The LEGO US$1-billion factory project in the southern province of Binh Duong is under construction and will be operational by the third quarter of 2024. The new factory will be the Group's sixth production site and its second in Asia.

LEGO accelerates construction of $1 billion factory in Binh Duong

17 Jan, 17:20

Construction is set to begin in the second half of 2022 and production is due to start during 2024.

LEGO to invest US$1-billion in carbon-neutral manufacturing plant in Vietnam

09 Dec, 11:36

This would be LEGO’s sixth manufacturing plant in the world and the first carbon-neutral.

Vietnam posts five-year high FDI disbursement as investor confidence strengthens nationwide 2025

Despite global economic and geopolitical headwinds, foreign capital flows into Vietnam accelerated in 2025, with investment increasingly concentrated in high value-added sectors, highlighting the country’s growing appeal as a stable, long-term destination for investors.

16 Dec, 10:12 PM

VN-Index set for 2,200-mark next year: JP Morgan

Vietnam’s appeal goes beyond the upgrade, driven by major economic reforms that are lifting business and consumer confidence, as well as improving profit prospects over the next three to five years.

16 Dec, 03:35 PM

Vietnam to launch smart agriculture innovation center in Lang Son

The center is expected to bridge gaps in technology testing, connect farmers with researchers and markets and accelerate sustainable, high-tech agricultural development nationwide.

15 Dec, 07:28 PM

Hanoi urged to train 100,000 digital engineers through online academy

The Capital Strategic Technology Development Forum gathered a wide range of proposals from businesses, experts and investors on how Hanoi should shape its deep-tech development agenda in the coming decades with a long-term vision to 2045.

15 Dec, 07:16 PM

Inclusive innovation must give everyone equal voice, experts say at TECHFEST Vietnam 2025

Open innovation is becoming a cornerstone of Vietnam’s development strategy, as policymakers, experts and international partners emphasize people-centered collaboration to tackle inequality, climate change and urbanization through inclusive, technology-driven solutions showcased at TECHFEST Vietnam 2025.

14 Dec, 02:17 AM