Online shopping revenue accounted for 4.9% of total retail sales of goods and services in 2019.
Around 44.8 million people, or nearly 50% of Vietnam's population, shopped online last year, according to the latest e-commerce report conducted by the Vietnam eCommerce and Digital Economy Agency (iDEA) under the Ministry of Industry and Trade (MoIT).
Source: Vietnam’s E-commerce White Book 2020. Chart: Nhat Minh |
According to Vietnam’s E-commerce White Book 2020, the number of online shoppers grew about 1.12% year-on-year. Average spending for online shopping was US$225 per person, 40.6% higher than 2015 and 11.3% than 2018.
Vietnam’s retail e-commerce revenue increased by 25% to US$10.08 billion, accounting for 4.9% of total retail sales of goods and services in 2019.
iDEA also pointed out that 77% of Internet users, mostly between 18 and 25 years old, shopped online at least once in 2019, most of whom accessed online shops through mobile devices.
The most notable trend highlighted in the white paper was Vietnamese consumers’ shift from traditional online shopping to e-commerce mobile applications.
Source: Vietnam’s E-commerce White Book 2020. Chart: Nhat Minh |
Online sales platforms are forums and social media networks, which reported a 57% year-on-year rise in sales in 2019 compared to 36% in 2018, despite the growing number of reports related to scams and phishing.
Cash remained the most preferred payment method for 86% of consumers, followed by domestic ATM cards (39%), credit cards (17%), and e-wallets (18%). The white paper attributes the decline in non-cash payment to skepticism over product quality, fear of data breaches, and subpar customer service.
Source: Vietnam’s E-commerce White Book 2020. Chart: Nhat Minh |
Vietnam has set a target that the e-commerce industry would grow by 25% per year to US$35 billion with more than half of the population shopping online by the end of 2025. Cash payments in e-commerce would account for 50% and the average spending for online shopping would be about US$600 per person a year.
Other News
- Vietnam, Brazil: Building bridges through shared history and new partnerships
- Hanoi to attract tourists by showcasing local specialties at wholesale markets
- National E-commerce Week, Vietnam Online Shopping Day 2024 set to kick off
- Vietnamese goods in rising demand among Hanoi residents
- Hanoi unveils 2024 rural industrial plans
- Hanoi advances supporting industries for hi-tech services
- Vietnam’s economy remains resilient amid global uncertainties: ADB
- Vietnam’s 9-month fruit and veggie exports match last year's sales
- Growing interest from Chinese investors in Vietnam’s market
- Hanoi Supporting Industry Fair 2024 draws big business
Trending
-
Capital Law to make Hanoi major center for quality education
-
Vietnam news in brief - November 4
-
Foreign labor in Hanoi: a growth engine that needs thorough administration
-
Hanoi seeks partnerships to build skilled workforce for digital transformation
-
Adorable baby hippo wows Hanoi visitors
-
Localizing idols: Vietnam’s shift from Hallyu to homegrown stars
-
Hanoi plans major upgrade for iHaNoi by 2026
-
Berlin Film Festival award-winning motion picture premieres in Vietnam
-
Love triangle drama opens Hanoi Open Stage Festival