Sep 12, 2019 / 14:30
Preserving and promoting heritage value - way to foster Vietnam’s soft power: PM
Head of the government of Vietnam stressed that each heritage in the homeland is a proof showing the country`s value which has lasted for generations and need to be promoted.

![]() Prime Minister Nguyen Xuan Phuc speaks at the ceremony. Photo: VGP
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The ceremony was held last weekend to mark 20 years since the ancient town of Hoi An and My Son temple complex were recognized as World Cultural Heritages by UNESCO and the 10th anniversary of the recognition of Cu Lao Cham (The Cham Islands) as World Biosphere Reserve.
In his remark, the Prime Minister stressed that each heritage in the homeland is a proof showing the country's longlasting value which has been passed for generations.
![]() The charming lanscape of Cham Islands. Photo by free3yourmind/Flickr.
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Quang Nam province is considered an example for preserving heritage value and developing it for tourism, the PM said.
![]() The ancient town of Hoi An. Photo: Vietnamtravellife.
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With the financial and manpower support from international organizations as well as other countries namely Japan, Italia, India, Canada and Poland, Vietnam has revived the heritages and relentlessly promoted them to the category of “the best tourism cities of the world”, Travel and Leisure, a travel magazine wrote about Hoi An and My Son.
![]() My Son Sanctuary. Photo: Klook.
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At the ceremony, Phuc also required Quang Nam province to focus on some missions namely continuing the preservation, restoration and promotion projects of Hoi An ancient town and the My Son temple complex – a cluster of abandoned and partially ruined Hindu temples.
He also asked the local government to better the management of the haritages and seek for domestic and foreign investment to improve the tourism products and services in the region.
Micheal Croft, head of Office and UNESCO Representative to Vietnam considered Hoi An an exemplary model of preserving and keeping intangible and tangible natural heritages thanks to good collaboration between the central and the local governments.
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