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Jan 19, 2017 / 19:23

Programme further spreads the "Vietnamese use Vietnamese products” campaign

The “Vietnamese Goods Identification-Proud of Vietnamese Goods” programme, launched in September 2016, has contributed to further spreading the message of the "Vietnamese use Vietnamese products” campaign, said Deputy Minister of Industry and Trade Hoang Quoc Vuong.

Making his speech at the closing ceremony of the second “Vietnamese Goods Identification-Proud of Vietnamese Goods” programme in Hanoi on November 6, Deputy Minister of Industry and Trade Hoang Quoc Vuong stressed that the “Vietnamese use Vietnamese products” campaign has helped increase recognition of domestically-made goods and change consumers’ purchasing habits towards local products.
 
Deputy Minister of Industry and Trade Hoang Quoc Vuong speaks at the closing ceremony.
Deputy Minister of Industry and Trade Hoang Quoc Vuong speaks at the closing ceremony.
Deputy Minister Vuong cited statistics as showing that 60 percent of Vietnamese consumers said they prefer domestic products. Particularly, in Hanoi and Ho Chi Minh City, made-in-Vietnam goods account for 90 percent of commodities in distribution channels.
The “Vietnamese Goods Identification-Proud of Vietnamese Goods” programme, launched in September 2016, has contributed to further spreading the message of the Vietnamese use Vietnamese products” campaign, according to Deputy Minister.
The programme made a good chance for participating businesses to introduce their goods to consumers, improve their competitiveness, expand the market and seek partners, he stated.

 
Illustrative image
Illustrative image
According to the organising board, the programme has received the enthusiastic response of many cities, provinces, associations and enterprises nationwide, especially in key cities like Hanoi, HCM City, Da Nang, Hai Phong and Can Tho.
Truong Thi Ngoc Anh, Vice President of the Vietnam Fatherland Front Central Committee, said the Steering Committee of the “Vietnamese give priority to using Vietnamese products” campaign aims to have all consumers and businesses know about the campaign by 2020.
All centrally-run cities and provinces, ministries, agencies and organisations are also expected to establich their own media channels to promote Vietnamese goods, she said, adding that all the cities and provinces will set up permanent outlets for Vietnamese goods.