The strategy was laid out by Ha Van Sieu, deputy head of the Vietnam National Administration of Tourism (VNAT) during the recent seminar on North American markets in the framework of the 12th International Travel Expo HCM City.
In 2015, Vietnam received 7.9 million foreign tourists, of which about 600,000 visitors were from the US and Canada, accounting for 8 percent, according to VNAT deputy head Ha Van Sieu.
Beside the Vietnam’s top tourist markets of Northeast Asia and ASEAN, North America has become an important market of domestics travel companies with abundant untapped potential in the recent years.
Despite the modest figure, the North American market has seen a speedy growth at 10 percent annually in recent years, Sieu said, noting that the increase trend will continue in the time ahead.
These tourists not only spend more money during their travels, they are more likely candidates for repeat visitations, he noted.
He stressed that Cuba is a strategic market to help the country auger and grow its North American tourism base by enabling better air travel arrangements with airlines and facilitating multi-destination marketing in the region.
Elaborating on the renewal of human capital, VNAT Deputy Director Sieu said tourism and hospitality service development is a key element.
Meanwhile Vu Nam, Deputy Head of the VNAT’s Market Department, said that the number of outbound tourists from the US and Canada has soared and is likely keeping to rise.
At the same time, Vietnam and the two countries have shared growing diplomatic and economic partnership. The joining of the Trans-Pacific Partnership will also help promote the countries’ economic and tourism cooperation, Nam said.
He also believed that the Vietnamese community in the US and Canada will also contribute to raising the number of North American tourists to Vietnam in the future.
Nam noted that cultural and historical exploring tours will continue to be paid large attention by North American tourists in Vietnam.
According to Oliver Martin, a Canadian tourism expert, Vietnamese travel agents should promoting the culture of diverse destinations rather than focusing only on famous places to attract tourists from Canada and the US.
Along with investing in improving services for long-staying tourists, Vietnamese travel agents should also diversify tourism products, especially for young visitors aging between 18-25, he suggested.
In 2015, Vietnam received 7.9 million foreign tourists, of which about 600,000 visitors were from the US and Canada, accounting for 8 percent, according to VNAT deputy head Ha Van Sieu.
Beside the Vietnam’s top tourist markets of Northeast Asia and ASEAN, North America has become an important market of domestics travel companies with abundant untapped potential in the recent years.
Despite the modest figure, the North American market has seen a speedy growth at 10 percent annually in recent years, Sieu said, noting that the increase trend will continue in the time ahead.
Illustrative image
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He stressed that Cuba is a strategic market to help the country auger and grow its North American tourism base by enabling better air travel arrangements with airlines and facilitating multi-destination marketing in the region.
Elaborating on the renewal of human capital, VNAT Deputy Director Sieu said tourism and hospitality service development is a key element.
Meanwhile Vu Nam, Deputy Head of the VNAT’s Market Department, said that the number of outbound tourists from the US and Canada has soared and is likely keeping to rise.
At the same time, Vietnam and the two countries have shared growing diplomatic and economic partnership. The joining of the Trans-Pacific Partnership will also help promote the countries’ economic and tourism cooperation, Nam said.
Photo for illustration.
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Nam noted that cultural and historical exploring tours will continue to be paid large attention by North American tourists in Vietnam.
According to Oliver Martin, a Canadian tourism expert, Vietnamese travel agents should promoting the culture of diverse destinations rather than focusing only on famous places to attract tourists from Canada and the US.
Along with investing in improving services for long-staying tourists, Vietnamese travel agents should also diversify tourism products, especially for young visitors aging between 18-25, he suggested.
