Talking to a Vietnam News Agency correspondent in France, General Director of Thanh Binh Jeune Ngo Minh Duong said the first batch of lychee, a 600 kilogramme shipment to France on June 4, sold out within three days and the second batch has also been popular.
He added that his company plans to import two additional batches of lychee this month to meet market demand, revealing that the company will also import longan berries from the northern province of Hung Yen to sell in France.
Duong also underlined the need to build a brand name for lychee and longan berries to generate prestige and improve the goods’ competitiveness.
Apart from overseas Vietnamese living in the country, Vietnamese lychee was also introduced to French consumers on the occasion of the Vietnam-France friendship festival held on June 6 in Montreuil city
Luc Ngan lychee brand name has received protection certification in Japan, the Republic of Korea and Cambodia and it is expected to be guaranteed in China during the second quarter of this year.
Bac Giang province has mapped out a specific plan to develop lychee in Luc Ngan district to ensure adequate supply for export to new markets, developing 150 hectares under GlobalGAP standards in 2016 and 250 hectares in 2020.
He added that his company plans to import two additional batches of lychee this month to meet market demand, revealing that the company will also import longan berries from the northern province of Hung Yen to sell in France.
Duong also underlined the need to build a brand name for lychee and longan berries to generate prestige and improve the goods’ competitiveness.
Apart from overseas Vietnamese living in the country, Vietnamese lychee was also introduced to French consumers on the occasion of the Vietnam-France friendship festival held on June 6 in Montreuil city
Luc Ngan lychee brand name has received protection certification in Japan, the Republic of Korea and Cambodia and it is expected to be guaranteed in China during the second quarter of this year.
A French asks to buy Vietnamese lychee (Photo: VNA)
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