The programme is part of a project to increase the profile of Vietnamese goods and services in the European market, and establish links with supermarket retail chains in the EU.
At the opening of the event, Industry and Trade Minister Vu Huy Hoang stated that Vietnam-Germany relations have been elevated to the level of a strategic partnership with two-way turnover increasing to nearly US$7.7 billion in 2013.
He expressed hope that Vietnamese producers can learn about European consumers’ tastes through the event and improve their product quality and design to increase Vietnamese goods’ market appeal in Europe through Metro.
He also highlighted Metro distribution system’s activities in the Vietnamese market, saying that up to 80% of Metro's goods are produced domestically and Metro's activities have made an important contribution to promoting economic, trade and investment ties between Vietnam and Germany.
Addressing the working session with the MoIT’s delegation, Michael Wiedmann, Vice President and Head of Corporate Public Policy under the Metro Group spoke highly of Vietnamese goods’ potential.
Wiedmann said that over the past 12 years, Metro has cooperated with the Vietnamese Government and relevant agencies to set up procurement centres at localities to supply high quality goods to Metro.
He asked the Vietnamese side to continue support for Metro’s activities and expressed belief that more Vietnamese goods will secure firm foothold in the German and European markets.
Metro Group now has 752 distribution centres in over 29 nations and territories around the globe including 19 ones in 14 Vietnamese provinces and cities.
He expressed hope that Vietnamese producers can learn about European consumers’ tastes through the event and improve their product quality and design to increase Vietnamese goods’ market appeal in Europe through Metro.
He also highlighted Metro distribution system’s activities in the Vietnamese market, saying that up to 80% of Metro's goods are produced domestically and Metro's activities have made an important contribution to promoting economic, trade and investment ties between Vietnam and Germany.
Addressing the working session with the MoIT’s delegation, Michael Wiedmann, Vice President and Head of Corporate Public Policy under the Metro Group spoke highly of Vietnamese goods’ potential.
Wiedmann said that over the past 12 years, Metro has cooperated with the Vietnamese Government and relevant agencies to set up procurement centres at localities to supply high quality goods to Metro.
He asked the Vietnamese side to continue support for Metro’s activities and expressed belief that more Vietnamese goods will secure firm foothold in the German and European markets.
Metro Group now has 752 distribution centres in over 29 nations and territories around the globe including 19 ones in 14 Vietnamese provinces and cities.
