Made-in-Vietnam goods are gradually conquering local consumers and the government has been supporting enterprises to increase their foothold, making an important contribution to the campaign “Vietnamese people use Vietnamese goods”.According to Deputy Head of the Domestic Market Department under the Ministry of Industry and Trade (MoIT) Le Viet Nga, before the campaign was launched a decade ago, only 23% of consumers gave priority to Vietnamese goods. After six years of implementation, the figure increased to more than 70%.
Sources from the MoIT said the proportion of Vietnamese goods in supermarkets remains high, above 80%, Lao Dong newspaper reported.
Surveys have shown the ratio of Vietnamese goods chosen by local consumers has climbed rapidly year after year and has accounted the majority in many major distribution channels.
Vietnamese goods gradually gain consumers' trust. Photo: Dieu Anh
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Thus, the MoIT keeps promoting the campaign “Vietnamese people use Vietnamese goods” on communication channels with large number of followers and promote Vietnamese trade brands, Nga said.
She added that in the time to come, the ministry will focus on connecting manufacturers, distributors with consumers to support Vietnamese small and medium enterprises.
Besides, the MoIT continues to encourage the application of science and technology in order to improve Vietnamese products’ quality and help Vietnamese enterprises build their branding.
The MoIT also keeps promoting solutions to link production with goods distribution, strengthen the enforcement of regulations on quality, safety and traceability to support producers to improve productivity, and competitiveness of Vietnamese products, Nga stressed.
For Vietnamese commodities not to be outdone by foreign goods, the MoIT suggests Vietnamese enterprises cut down production costs, apply advanced technologies more aggressively and establish distribution system to reach broader spectrum of consumers.
In Hanoi, over the recent years, the city’s authority has made efforts to remove difficulties, created favorable conditions for enterprises in terms of locations for production, capital, and policies. Hanoi also keeps reforming administrative procedures and reducing unofficial costs to encourage businesses.
Besides, the city has supported enterprises with numerous trade promotion programs so that Vietnamese brand products can better meet consumer needs in the capital.
According to Deputy Director of the Hanoi Department of Industry and Trade Tran Thi Phuong Lan, with the import tax reduced to 0% in line with the international trade agreements to which Vietnam is a party to, imported commodities will be more competitive in the Vietnamese market, posing a threat to locally-made products.
