14TH NATIONAL CONGRESS OF THE COMMUNIST PARTY OF VIETNAM

Vietnam’s packaged food enjoys double-digit growth in post Covid-19: Kantar

Nhat Minh

Oct 26, 2020 / 12:36 PM

Vietnam’s fast-moving consumer goods (FCMG) market growth returns to its pre-Covid-19 level in the short term.

Amid the Covid-19 pandemic, the packaged food sector is leading FMCG market growth, expanding 26% in the past three quarters, and is expected to grow 16% in post-Covid-19, promising great opportunities by capturing new in-home occasions, according to the latest report by Kantar Worldpanel Division.

Source: Worldpanel Division, October 2020. Screenshot: NM

Based on Worldpanel data, within packaged food sector, snacking products still remains double-digital growth in terms of value and volume in the first nine months of 2020 in both Vietnam’s urban and rural areas.

Among hot categories, personal care recorded 13% growth in the period. Beverage market has recovered with 8% growth in post-Covid-19 in four cities (including Hanoi, Danang, Can Tho and Ho Chi Minh City), while still struggled to bounce back in rural areas in post lockdown periods.

Source: Worldpanel Division, October 2020. Screenshot: NM

In the short term, not much impact has been seen from the second wave of Covid-19 starting in central Vietnam areas at the end of July. The market growth is getting back to its pre-Covid level, the report noted, and there could be a continued slowdown in the last quarter of 2020 as consumers might delay purchases, especially in central rural areas where consumer spending would be further affected by the flood and typhoons.

Source: Worldpanel Division, October 2020. Screenshot: NM

Notably, Kantar showed retail growth is cooling across all channels. With its value growth of 65%, online channel continues to gain share and is the fastest growing format post the social-distancing period. Following are drug stores (53%), pharmacy (33%), minimarket (22%), hyper & super (15%), cash & carry (14%) and wet market (14%).

Source: Worldpanel Division, October 2020. Screenshot: NM

The report also highlighted that due to the global pandemic, the desire to live more sustainably might affect Vietnamese purchase behaviors post Covid-19. About 57% Vietnamese surveyed shoppers said that they stopped buying some products/ services because of their impact on the environment or society. Meanwhile, the world figure is 41%.

Vietnam to spend US$3 billion on media advertising in 2018: Kantar Worldpanel

20 Aug, 15:47

In its latest report, market research firm Kantar Worldpanel expected the fast-moving consumer goods (FMCG) manufacturers will make up the bulk of that spending

Vietnamese consumers shop fast-moving consumer goods less often: Kantar Worldpanel

13 Jul, 12:18

Because of the busy schedule, people have a tendency to shop less often for fast-moving consumer goods (FMCG), resulting in fewer shopping occasions for categories and brands to be picked up off the shelf, according to Kantar Worldpanel.

Hanoi poised to lead low-altitude space economy

The low-altitude economy is not a distant vision but a reality already taking shape, bringing a rare opportunity for Hanoi to lead the next phase of urban technological transformation.

30 Jan, 05:36 PM

Vietnam, US to continue reciprocal tariff talks next week

Vietnam has reaffirmed its willingness to facilitate greater access for US goods and companies as Hanoi and Washington prepare to hold the sixth round of negotiations on reciprocal tariffs.

30 Jan, 05:15 PM

Viettel Money added to national public service portal, expanding cashless government payments

Vietnam is expanding cashless public services as Viettel Money joins the National Public Service Portal, helping streamline administrative processing for both citizens and government agencies nationwide.

30 Jan, 04:15 PM

Vietnam’s online food delivery market jumps 19% in 2025 as duopoly tightens grip

Rapid urbanization and app-based lifestyles are reshaping how Vietnamese consumers order meals, with food delivery platforms expanding quickly in 2025 amid rising competition, service innovation and growing reliance on digital channels for everyday dining across major cities.

29 Jan, 04:44 PM

Four competitive pillars shape HCMC-based international financial center vision

Currently ranked 95th out of 120 cities in the Global Financial Centres Index, Ho Chi Minh City aims to reach the top 75 by 2035 and the top 50 by 2045.

29 Jan, 04:02 PM

FPT opens advanced chip testing plant, deepening Vietnam’s role in global semiconductor chains

FPT has announced the establishment of an advanced semiconductor testing and packaging plant in the northern province of Bac Ninh, expected to begin operations this year, marking a significant step toward completing Vietnam’s semiconductor value chain.

29 Jan, 09:23 AM

Japanese food companies step up focus on Vietnam market

As Vietnam’s income levels rise, consumer demand has gradually shifted toward higher-quality and more diverse food products.

28 Jan, 02:23 PM

Vietnam targets national gold exchange launch in February to improve market transparency

Vietnam is accelerating financial market reforms as the government pushes forward plans for a national gold exchange platform and experiments with digital asset trading, aiming to improve transparency, stabilize markets and strengthen macroeconomic management.

28 Jan, 08:39 AM