In 2017, Viettel’s brand value has been triple compared to the Brand Finance’s release on 2016. As such, Viettel contributed 22.8% the total value of top 50 Vietnamese Brands ranked by Brand Finance. The telecommunication sector (including Viettel) also has 35% of total value in the top 50 Vietnamese Brands of Vietnam.
Viettel's brand is valued at 2.5 billion USD by Brand Finance.
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With the trend of internet of things, in recent years, Viettel has invested heavily in research & development (R&D), using modern infrastructure and high qualified personnel. Viettel has also developed and efficiently operated the core network system, from the call center, message center, charging to transmission and 4G platform. Currently, Viettel has 340,000 km fiber cable, nearly 36,000 broadcast traffic systems (BTSs), 4G coverage of approx. 95% population with 5 Data centers, biggest scale of cloud computing in Vietnam in accordance with Tier 3 international standard, which ensures the security and is operational at the highest level, along with more than 3,000 engineers working in fields of high technologies, devices manufacturing, software, telecommunication system.
In the very broadest sense, a brand is the focus for all the expectations and opinions held by customers, staff and other stakeholders about an organization and its products and services. However, when looking at brands as business assets that can be bought, sold and licensed, a more technical definition is required.
Brand Finance helped craft the internationally recognised standard on Brand Valuation, ISO 10668. This defines a brand as “a marketingrelated intangible asset including, but not limited to, names, terms, signs, symbols, logos and designs, or a combination of these, intended to identify goods, services or entities, or a combination of these, creating distinctive images and associations in the minds of stakeholders, thereby generating economic benefits/value”.
In order to determine the strength of a brand Brand Finance have developed the Brand Strength Index (BSI). As such, it analyzes marketing investment, brand equity (the goodwill accumulated with customers, staff and other stakeholders) and finally the impact of those on business performance. Following this analysis, each brand is assigned a BSI score out of 100, which is fed into the brand value calculation. Based on the score, each brand in the league table is assigned a rating between AAA+ and D in a format similar to a credit rating. AAA+ brands are exceptionally strong and well managed while a failing brand would be assigned a D grade.
