The award is in recognition of its remarkable achievements in leading the development of the mobile marketing sector by possessing advertising and digital content.
Zalo has conducted many communications campaigns such as “Red Bull-The Invincible Bull” which win the gold prize in the Messaging category. In addition, Momo “World Cup Billionaire” and Coca Cola – FiFa World Cup Trophy Tour also won bronze prizes in the Product/Services Launch category.
The Smarties is the prize of the Mobile Marketing Association (MMA) which aims to seek innovations and new ideas that push the boundaries of mobile marketing. It is now available in 36 nations in the world and makes its debut for the first time in Vietnam.
