Jun 22, 2020 / 21:04

Hanoi builds up image of safe destination for tourists

Local enterprises need to boost promotional activities and refresh the image of Vietnam as “a safe and friendly destination where visitors’ health is secured.”

Hanoi’s Department of Tourism continues to host promotional events together with other provinces and cities nationwide, with the aim of stimulating domestic tourism and building up the image of the city as well as Vietnam as a safe destination, according to Deputy Director of the department Tran Trung Hieu.

 Visitors are seen at the Temple of Literature in Hanoi. Photo: Internet

In June alone, the department and the UNESCO Hanoi Travel Club signed cooperation agreements with local authorities of provinces such as Ninh Binh, Nghe An, Thanh Hoa, Ha Tinh, and Lai Chau to promote tourist attractions in the coming time, Hieu told Kinh te & Do thi.

Head of the club Truong Quoc Hung emphasized that tourist promotional activities post Covid-19 should focus on building tourists' confidence when they come to Vietnam. “This requires local enterprises to boost promotional activities and refresh the image of Vietnam as a safe, friendly destination where visitors’ health is secured.”

Recently, many local tour operators have actively spread out images and clips about Vietnam’s tourist destinations on social networks. 

Vietnam’s airlines, hotels and tourism accommodations have also jointly offered discounted tours. Many tour operators said that as the airfare accounts for one-third of a tour cost, the domestic travelers will benefit from air carriers’ such discount programs.

From now to until the end of December, the Vietnam National Administration of Tourism will continue to launch promotional programs with the message “VietnamNOW” to revive the industry. 

The Hanoi People’s Committee has issued a plan to organize programs promoting itself as a cultural and tourist destination in 2020 targeting national tourists.

On June 26-28, in the pedestrian area around Hoan Kiem Lake in Hanoi, a tourist promotion event will be held in collaboration with other provinces. In addition, a non-alcoholic drinks fair will take place around the Octagonal House in the Ly Thai To square. The program will attract 80 tour operators, hotels, airlines, travel associations and coffee shop owners in Hanoi.