The National One Commune One Product (OCOP) program has boosted rural economic development, contributing to arousing the potential of land, products, and advantages of regional cultural values.
![[Longform] OCOP makes Hanoi's specialties strong brands](https://media.hanoitimes.vn/thumb_x190x131/2022/10/25/Cover.jpg)
The OCOP (One Commune, One Product) brand has earned consumer trust for its products and provided local distributors with better options for supplying the market.
Hanoi will focus on developing linkages in agricultural production for key commodities in the coming time.
A five-day festival promoting Hanoi craft villages and farm produce will be held in Ha Dong District, Hanoi, in the fourth quarter of this year.
Many consumers have joined a promotion fair, which is displaying products under the One Commune, One Product (OCOP) program, farm produce, regional specialties, and processed foods.
The National OCOP program for 2021-2025 has been approved by the Standing Deputy Prime Minister Pham Binh Minh.
The city will support businesses to introduce and connect OCOP products to OCOP showrooms in the city, creating opportunities for units to access the modern retail system,
Hanoi Sales Promotion 2022 fair is among a series of activities to boost local consumption in the city's economic recovery.
The fair will run until May 2 at Melinh Plaza shopping mall, Ha Dong District.
The city will work with other provinces and cities on introducing the city’s products and promoting their consumption.