Apple will launch its first online store in Vietnam next week, which could be a precursor to opening a brick-and-mortar store in the country of more than 100 million people.
| Apple posts an announcement about opening the online Apple Store on its website in Vietnam. |
The tech giant announced that the online store would offer similar personalized service and support as Apple's physical stores around the world. The team of experts is also fluent in Vietnamese to provide the best experience for customers.
Deirdre O'Brien, Apple's senior vice president of Retail, said the company is proud to expand in Vietnam and is excited to provide customers with superior Apple service and support with the launch of the Online Apple Store.
The online Apple Store offers a seamless shopping experience for Apple products in both Vietnamese and English.
With the online store's presence in Vietnam, Vietnamese users may be able to pre-order products scheduled for sale earlier than usual.
According to Reuters, the move is part of the iPhone maker's push to double down on emerging markets to boost growth amid slowing sales in China.
Apple already sells products in Vietnam through licensed vendors and has several suppliers that assemble its devices in the country for export.
Currently, Singapore and Thailand have Apple Stores in the Southeast Asian region.
In 2020, the US smartphone maker began manufacturing AirPods in Vietnam as part of its strategy to diversify its supply chain, according to Nikkei Asia. It moved some production of iPads and Apple Watch to Vietnam last year. Its main supplier, Taiwan's Foxconn, is expected to start manufacturing MacBooks in Vietnam by mid-2023.
