The Authority of Press under Vietnam’s Ministry of Information and Communications (MIC) on September 19 joined hands with Yeah1 to organize a workshop on launching the Appnews Vietnam application, with a view to supporting local press agencies escape the domination of Facebook and Google in the advertising market.
Appnews Vietnam makes debut to support local press agencies. Photo: Kinhtedothi.vn
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Appnews Vietnam is expected to help local press agencies increase the number of users and advertising revenue, Phuc said.
Echoing Phuc’s viewpoint, Yeah1’s Chairman Nguyen Anh Nhuong Tong said that local media outlets are being cornered by tech giants like Facebook and Google who are taking it all.
He was of the opinion that the best way to regain the market is to create an alliance of all press agencies in Vietnam.
Appnews Vietnam will help every news medium to promote its exclusive content and better approach users, Tong added.
Explaining the features of the app, he said that instead of each agency gathering their own readership base, with the Appnews platform they can interact with their audiences.
Users will be able to receive a far better experience because a great variety of content will be on offer on a single system, Tong affirmed. He noted that local press agencies will make use of the common ecosystem of readers, contributing to reducing technical, operational and business costs.
