The central city has launched new direct air routes to Japan, Korea and Kuala Lumpur, promoting familiarisation (FAM) trips and road shows in Japanese, Russian and European markets.
The city's People's Committee Vice Chairman Huynh Duc Tho stated that it needs a long-term strategy of tourism promotion and development.
"We have planned to open more new flights to potential markets such as Japan, Korea, Moscow and Malaysia as well as promote existing routes of Singapore, Siem Riep and Hong Kong," Tho added.
As scheduled, the central city and Vietnam Airlines will launch direct flight service from the Da Nang Airport to Narita, Japan, on July 16 with four flights a week; the Da Nang-Kuala Lumpur route in August with four flights a week; and Da Nang-Busan route with two flights a week.
Meanwhile, road shows were organised in Busan and Seoul, South Korea, and Japan as well as FAM trips were hosted for Japanese, Korean and Australian travel agencies and a promotional programme in Moscow, Russia, in August.
The city has launched promotional programmes, with a 50 per cent discount for entrance ticket at destinations; a 40 per cent discount for rooms at hotels; and a 30 per cent discount for air tickets.
In the first five months of this year, the city had hosted 1.3 million tourists, of whom 407,000 were foreigners. The tourism industry earned VND3.5 trillion (US$167 million), up 24 per cent over the same period last year.
"We have planned to open more new flights to potential markets such as Japan, Korea, Moscow and Malaysia as well as promote existing routes of Singapore, Siem Riep and Hong Kong," Tho added.
As scheduled, the central city and Vietnam Airlines will launch direct flight service from the Da Nang Airport to Narita, Japan, on July 16 with four flights a week; the Da Nang-Kuala Lumpur route in August with four flights a week; and Da Nang-Busan route with two flights a week.
Meanwhile, road shows were organised in Busan and Seoul, South Korea, and Japan as well as FAM trips were hosted for Japanese, Korean and Australian travel agencies and a promotional programme in Moscow, Russia, in August.
The city has launched promotional programmes, with a 50 per cent discount for entrance ticket at destinations; a 40 per cent discount for rooms at hotels; and a 30 per cent discount for air tickets.
In the first five months of this year, the city had hosted 1.3 million tourists, of whom 407,000 were foreigners. The tourism industry earned VND3.5 trillion (US$167 million), up 24 per cent over the same period last year.
